Swot Analysis of Marks and Spencer Essay

The two external and internal problems influence how the company decides to operate.

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The external concerns will, obviously remain similar for all the players in the market. With regard to Marks & Spencer, we can categorise them as follows: ExternalInternal Marks & Spencer have got recognised that they can haven’t replied quickly enough to consumers’ changing requires and tastes. For instance, their clothing range – specifically womenswear – has suffered coming from lack of originality.

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It would not represent the present day woman’s taste for a more casual seem. Similarly, inside the food section, although they have got retained their particular market situation, sales had been less significant – which means that competitors will be quickly finding up (Interim outcomes presentation 2004). Currently, Signifies & Spencer are planning to put in the business with new, clean ideas and products, specially in their clothes segment – both women’s and men’s range. A number of the actions staying taken, since outlined inside their 2004 Twelve-monthly Report (Chairman’s Statement), happen to be as follows:

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