research of kingfisher essay

Introduction:

Kingfisher Air travel is a exclusive airline situated in Bangalore, India. The flight companies owned simply by Vijay Mallya of Usa Beverages Group. Kingfisher Air carriers started its operations on, may 9, 2006 with a number of 4 Airbus A320 aircrafts. The aircarrier currently runs on household routes. The destinations included in Kingfisher Flight companies are Bangalore, Mumbai, Delhi, Goa, Chennai, Hyderabad, Ahmedabad, Cochin, Guwahati, Kolkata, Pune, Agartala, Dibrugarh, Mangalore and Jaipur.

Within a short span of time Kingfisher Airline provides carved a niche for on its own.

The airline offers several unique services to its consumers.

These include: personal valet at the airport to aid in suitcase handling and boarding, accompanied with refreshments and music at the airport, audio and video on-demand, with extra-wide customized screens in the aircraft and three-course gourmet cuisine.

Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Heavens tax, along with Oriental Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific cycles Airways. Within a short span of time Kingfisher Airline offers carved a niche for by itself. The air travel offers a number of unique solutions to its customers.

These include personal valet at the international airport to assist in baggage controlling and boarding, exclusive lounges with private space, accompanied with refreshments and music with the airport, audio and video on-demand, with extra-wide individualized screens in the aircraft, individual seats with extendable footrests, and three-course gourmet cuisine.

HISTORY

Kingfisher Flight companies is a supplementary of the UB Group, one of the largest refreshment companies on the globe. The logos of the flight is related to that of Kingfisher Beer, India’s largest brewery. The flight, which is advancing by the charming Dr Vijay Mallya, accepted the heavens in May 2005, and attracted attention due to its high quality item with personal in flight entertainment in every chair; custom interior designs for every single aircraft; valet assistance at airports and complimentary sizzling food and beverages.

The airline initially operated an individual class services but subsequently introduced a very acclaimed Top notch, allowing it to contend with Jet Breathing passages for the high yield corporate market. In addition to its A320 family plane used on home routes, Kingfisher Airlines also operates ATR-72 turboprops about regional areas.

Under current Indian regulations, which need airlines to operate 5 years domestic assistance before becoming granted intercontinental rights, Kingfisher will not be permitted to operate international until 2010. However , the airline offers very clear international ambitions, with an buy book pertaining to 45 extensive body airplane, including A330s, A340s, A350s and A380s.

In just above two years, Kingfisher Airlines provides achieved a market share of 10% and has one of the aggressive expansion plans of most Indian companies during 3 years ago. In Jun-07, it considerably increased their influence in the market with the purchase of a 26% shareholding in India’s largest LCC, Air flow Deccan, for about USD130 million, and an open offer for any further twenty percent.

Through timetable coordination and joint operations in surface handling, teaching, and routine service, the providers are projecting annual financial savings of above USD70 million. There will also be greater dexterity between the two brands, with Air Deccan to adopt the Kingfisher graphic in its logo and to switch into a red, rather than blue color scheme.

The combined Kingfisher/Deccan group contains a market share of just over thirty percent and an item range spanning from the price-sensitive, first-time flyer, to the excessive yield business traveler, making I tone of the essential pillars from the airline industry. The aircarrier which started its procedure on ninth May june 2006, following the lease of 4 Airbus A320 aircraft. As of July 3 years ago, Kingfisher works only on domestic routes; however it provides announced strategies to start travel arrangements to the USA with Airbus A380 plane.

The air travel isowned by United Refreshments Group within the leadership of Vijay Mallya (which also owns the widely used Indian beer of the same name). The aircarrier promises to suit the needs of air flow travelers also to provide reasonable air costs. Kingfisher Airlines’ main “luxury component is its In-Flight Entertainment System, a first amongst Indian air carriers. The airliners in-flight Cellphone and Internet Services will probably be provided by About Air starting 2008 for long haul plane tickets.

VISION

“The Kingfisher Airlines relatives will consistently deliver a safe, value-based and enjoyable travel experience for all our friends.  VALUESSafetyThis is each of our overriding benefit. In our line of business, there is no endanger. ServiceWe are typical in the food business; we have to always keep pace with serve our guests and gain their trust, goodwill and loyalty.

HappinessWe keep pace with build a business with people whom choose to be content, and will Endeavour to influence our guests and colleagues to be happy as well. TeamworkWe will certainly succeed or perhaps fail together. Each one of all of us must respect our co-workers regardless of their particular rank, and that we must come together to ensure the mutual achievement. AccountabilityEach one among us will be held accountable for the good execution of the duties, commitments and requirements, and we will make an effort to lead simply by example.

QUEST

“Kingfisher Airlines may have ‘Fly the Good Times’ approach and this can reflect inside the experience all of us will offer to passengers.  SERVICES

DOMESTIC

Kingfisher 1st

The domestic Kingfisher First seating have a 48 in . seat pitch and a 126 level seat lower, raise.

There are laptop computer and cellular phone chargers on every seat. Travellers can avail of the latest worldwide newspapers and magazines. There is also a steam ironing service aboard Kingfisher 1st cabins. Every seat is equipped with a customized IFE program with AVOD which offers a variety of Hollywood and Bollywood videos, English andHindi TV programmers’, 16 live TV channels and 10 channels of Kingfisher A radio station. Passengers also get BOSE noises cancellation headphones.

Domestic Kingfisher First is merely available on picked Airbus A320 family aeroplanes. Kingfisher Course

The domestic Kingfisher Class has 32-34 ” seat frequency. Every seats is equipped with personal IFE devices with AVOD on-board the Airbus A320 family plane. As in Kingfisher First, travellers can gain access to movies, English language and Hindi TV programmers’, a few live TV stations powered simply by Dish TELEVISION SET, and Kingfisher Radio.

The screen can be controlled with a controller-console within the seat armrest. Ear cup headphones are provided free of cost to all passengers. The default route shows, switching every couple of seconds, the aero plane’s floor speed, exterior temperature, höhe, distance and time to destination, the position in the aircraft on a graphical map, and one or more advertisements. Individuals are offered meals on most flights. Just before take-off, individuals are served bottled lemonade.

Economy class meal on-board a Kingfisher Airlines home flight. Kingfisher Red

After Kingfisher Airlines bought Air Deccan, its name was changed to Easily simplify Deccan and subsequently to Kingfisher Crimson. Kingfisher Crimson is Kingfisher Airline’s low-cost class upon domestic tracks. A special release of Cinematógrafo Blitz journal is the only reading materials provided.

Kingfisher Airlines is the first aircarrier in India to extend the King Membership frequent flyer program to its low-cost carrier as well. Passengers may earn King Miles even though they fly Kingfisher Reddish colored, which they may redeem totally free tickets traveling on Kingfisher Airlines or partner airlines. INTERNATIONAL

Kingfisher First

The intercontinental Kingfisher First has full flat-bed seating with a one hundred and eighty degree put into recline, with a chair pitch of 78 inches wide, and a seat width of 20-24. 54 inches.[32] Passengers receive Merino constructed from wool blankets, a Salvatore Ferragamo toiletry system, a pyjama to change in, five-course meals and alcohol-based drinks. Also available happen to be in-seat massagers, chargers and USB fittings.

Every Kingfisher First seats has a 18 inch big screen personal television set with AVOD touch screen settings and offers 357 hours of programming articles spread over 36 channels, which include Hollywood and Bollywood movies along with 16 stations of live TV, so passengers can observe their favorite TELEVISION programmers’ live. There is also a collection of interactive online games, a jukebox with customizable playlists and Kingfisher The airwaves. Passengers are given BOSE noise cancellation earphones.

The services on board the Kingfisher First cabins has a social area comprising a full-fledged tavern staffed having a bartender, a break-out with capacity of area merely nearby fitted with two sofas and bar stools, a full-blown chef on board the airplane and any-time dining. A turn-down support includes the conversion with the seat to a fully smooth bed and an air-hostess making your bed when the passenger is ready to rest.

Both Kingfisher First and Kingfisher classes feature feelings lighting on the Airbus A330-200 with lumination schemes related to the time of day and trip position. Kingfisher ClassThe intercontinental Kingfisher School seats offer a seat pitch of 34 inches, a seat thickness of 18 inches and a seat recline of 25 certifications (6 inches). Passengers get full size modacrylic blankets, full size pillows and dishes.

Each Kingfisher Class seat has a 12. 6 inches widescreen personal television with AVOD touchscreen display controls. The IFE is comparable to that of the international Kingfisher First class. It is also controlled with a detachable remote-control console fitted in the armrest. This device may be used to control the IFE, reading-lights, play games and even has a credit-card swipe for shopping in Kingfisher’s ‘Air Boutique’. It also has a center for mailing text-messages, though the service just isn’t provided by Kingfisher. CARGO

Kingfisher Xpress

Kingfisher Xpress is a new Door-to-Door cargo delivery assistance from Kingfisher Airlines. Kingfisher Xpress same day services will be India’sfirst and only same day delivery by air service. In-flight entertainment

Kingfisher’s IFE strategy is the Thales Top Series i3000/i4000 on-board the Airbus A320 family aircraft, and Thales Best Series i5000 on-board the Airbus A330 family aeroplanes provided by the France-based Thales Group.

Kingfisher was the first Indian air travel to have in-flight entertainment (IFE) systems on every seat actually on household flights. All passengers received a “welcome kit consisting of goodies for instance a pen, face tissue and headphones to work with with the IFE system. Right now, passengers of Kingfisher category are not provided “welcome kits but , as stated earlier, a no cost bottle of lemonade and earphones for use with the IFE are still provided.

The flying magazines are special editions of magazines owned by Mallya’s media publishing house (VJM Media) viz. Hi! Blitz to get domestic routes and Hi! Living intended for international flights. Initially, individuals were able to observe only recorded TV programming on the IFE system, yet later a great alliance was created with Dish TV to provide live TV SET in-flight.[34] In addition to a designated departure via tradition, Kingfisher Airlines chose to have an on-screen safety exhibition using the IFE system; however the conventional protection briefing by the flight family and friends still is out there on many flights. Full Club

The Frequent-flyer plan of Kingfisher Airlines is referred to as the Full Club in which members generate King Kilometers every time they will fly with Kingfisher or perhaps its spouse airlines, hotels, car rental, finance and way of living businesses. There are four levels in the system: Red, Sterling silver, Gold and Platinum amounts. Members can redeem details for over numerous schemes. Platinum, Gold and Silver people enjoy usage of the Kingfisher Lounge, priority check-in, excess baggage permitting, bonus a long way, and a few Kingfisher 1st upgrade vouchers for Platinum membership. Platinum eagle members receive 5 upgrade vouchers. Kingfisher Lounge

Kingfisher Lounges can be obtained to Kingfisher First individuals, along with King Team Silver and King Club Gold users. Lounges can be found in: Bangalore International Airport

Chennai Foreign AirportChhatrapati Shivaji International Airport (Mumbai)

Cochin International Airport (Kochi)

Indira Gandhi International Airport (Delhi)

London Heathrow Airport

Netaji Subhash Chandra Bose International Airport (Kolkata)

Rajiv Gandhi International Airport (Hyderabad)

However , note that the airline has suspended operation in London, Kochi, Kolkata and Hyderabad.

AWARDS AND ACHIEVEMENTS

Kingfisher Air carriers frequent hazard programme, Full Club offers won Leading Honors with the 21st Twelve-monthly Freddie Prizes in the The japanese, Pacific, Asia and Sydney region. Full Club has won the Freddie Honours 2008 inside the following groups: Best Bonus Promotion

Finest Customer Service

Best Affiliate Communications (First Runner-up)

Best Award Redemption (First Runner-up)

Best Elite Level (Second Runner-up)

Best Site (Second Runner-up)

Plan of the Season (Second Runner-up)

Kingfisher Airlines has received three global awards in the Skytrax Globe Airline Awards 2010 Called Best Flight In India / Central Asia; Greatest Cabin Crew ” Central Asia. Kingfisher RED called Best Low Cost Airline in India / Central Asia. NDTV Income Business Command Award for Aviation.

India’s only 5 Star flight, rated simply by Skytrax and 6th air travel in the world. Ranked India’s Second Buzziest Company 2008 by Brand Media reporter. Ranked between India’s Top Service Designs of 2008 by Pitch Journal. Voted while India’s Favourite Airline.

Rated as Asia Pacific’s Top Airline Company.

Brand Leadership Merit.

Economic Times Avaya Award 2006 to get Excellence in Customer Responsiveness. India’s Number 1 Air travel in client satisfaction by Business community. Ratedamongst India’s most respected firms by Business community. Rated among India’s 25 Innovative Businesses by Program man Press in 2006. The Best Airline and “India’s Favourite Carrier’ within a Survey executed by IMB for The Times of India. Best Fresh Domestic Aircarrier for Superb Services and Cuisine by simply Pacific Area Travel Copy writers Association (PATWA). Service Brilliance 2005-2006 for the New Airline by Skytrax.

Ranked third in the study on India’s Most Good Brand launch of 2005 beneath the Brand Derby Survey executed by Business Standard. Most frantic Brands of june 2006 by agency fans plus the Brand Media reporter. Rated amongst the Top Ten Internet Advertisers simply by Yahoo.

Ranked amongst the top ten in the Finest Television Commercial Jingles simply by NDTV. Greatest New Flight of the Yr Award to get 2005 simply by Centre intended for Asia Pacific cycles Aviation (CAPA) Award in the Asia-Pacific and Middle East region. Classified by the top 95 most trustworthy brand in The Brand Trust Statement.

POLITICAL FACTORS

1) Open atmosphere policy

2) FDI limits: 100% for Greenfield airports

74% pertaining to the existing airfields

completely through particular permission

49% intended for airlines

ECONOMICAL FACTORS

1) Contribution for the Indian overall economy.

2) Rising cost of fuel.

3) Expense in the sector of flying.

4) The growth with the middle salary group family affects the aviation sector.

SOCIAL ELEMENTS

1) Development of urban centers leads to better services and airports. 2) Employment opportunities.

3) Protection regulations.

4) The status mark attached to a plane travel.

SCIENTIFIC FACTORS

1) The growth of web commerce and e-ticketing.

2) Satellite structured navigation system.

3) Modernisation and privatisation of the air-ports.

4) Developing green field international airports with private sector by way of example in Bangalore the airport terminal corporation limited. ENVIRONMENTAL FACTORS

1) The increase inside the global warming.

2) The sudden and unexpected patterns of the atmosphere and the dependency on whether. 3) Shortage of the infrastructural capacity

4) Travel and leisure saturation.

LEGAL FACTORS

1) FDI restrictions

2) Bilateral treaties

3) Airlines purchases and the leasing cost.

STRONG POINTS

Solid brand benefit and standing in the minds of consumers. Quality from the service.

Route justification.

1st airline to get a new number of airbuses.

Quality and continuous innovation.

DISADVANTAGES

Nonetheless a certainly not in earnings organization.

High ticketed pricing.

Facing a lots of competition from competition.

OPPORTUNITIES

The broadening tourism market.

The non permeated domestic marketplace.

International market.

Untapped surroundings cargo industry.

THREATS

Competition

Infrastructure issues.

Fuel selling price hike.

Tourism saturation

Financial slowdown.

Promotions and sponsorship declining.

STP EVALUATION

SEGMENTATION

Geographic Region

Density

Social Classes

Salary Level

TARGETING

Kingfisher First

firm executives

Kingfisher School

lower middle, upper middle, reduce upper portion

PLACING

Life-style

Rewards

Top quality

P’s

ITEM

Fleet Size

Aircrafts

International Foray

PROMOTIONS

Advertisements

Journal and Magazine ads

Exposure at non-corporate celebration

Contribution in Foreign Air reveals

Promoting celebrities just like

Katrina Kaif and Yana Gupta

PRICE

Dynamic costs model ” Multiple cost levels

Uniform rules

Zero hidden limitations.

Costs model ” 8 diverse levels

Discounts offered from time to time

PEOPLE

Backbone of the brand

Comprehensive trainings

Hospitality sector and consider their consumer as friends

Social skills, aptitude, and support knowledge

PLACE

Online Reservation ” www.flykingfisher.com

Online Booking ” Yatra. com, MakeMyTrip. com, ezeego1. com

Charge cards & Debit Cards Payment

SMS as well as Call

Outlets in every major metropolis and at just about every airport across the nation PHYSICAL EVIDENCE

Personal valets

Exclusive community hall space

Hi! Blitzlys

Fine cuisine

world class cabin crew

5 trendy video- Entertaining TV; twelve music stations -Kingfisher The airwaves

METHOD

Booking the admission ” online booking or perhaps tele-booking or from some of the kingfisher wall socket

COMPETITORS

Company

Sales

(Rs. Million)

Current

Cost

Transform (%)

P/E Ratio

Industry

Cap. (Rs. Million)

52-Week

High/Low

Jet Airways (I)

127768. 35

305. 85

6. 37

zero. 00

26405. twenty six

518/167

Spice Aircraft

28795. 08

29. 55

eight. 66

0. 00

14288. 32

43/15

Kingfisher Airlines

62333. seventy nine

12. 95

2 . 79

0. 00

8747. 08

44/13

Global Vectra Helico

2315. seventy five

9. 70

-0. 12

0. 00

135. 80

26/9

Jagson Flight companies

ninety-seven. 25

4. 10

2 . 50

0. 00

82. 69

10/3

BUSINESS

PROFIT & LOSS ASSERTION

Mar’11

Mar’10

Mar’09

Mar’08

Jun’07

12 Months

12 Months

a year

12 Months

twelve months

PROFITS:

Product sales Turnover

6, 233. 38

5, 067. 92

5, 269. 17

1, 456. 28

1, 800. 21

Excise Obligation

0. 00

0. 00

zero. 00

0. 00

zero. 00

NET REVENUE

6th, 233. 37

5, 067. 92

your five, 269. seventeen

one particular, 456. twenty-eight

1, 800. twenty-one

Additional Income

0. 00

0. 00

0. 00

zero. 00

0. 00

TOTAL INCOME

6, 422. 58

5, 140. 00

5, 863. 60

1, 504. 92

1, 830. 19

EXPENDITURE:

Manufacturing Expenditures

three or more, 466. 83

2, 911. seventy eight

a few, 715. 47

1, 297. fifty-one

one particular, 597. summer

Material Consumed

56. 69

forty five. 89

51. 19

43. 79

45. 94

Personal Expenses

680. fifty four

xie hundred, eighty-nine. 38

825. 42

244. 96

247. seventy two

Providing Expenses

659. 07

687. 02

683. 82

eighty-five. 00

17. 80

Administrative Expenses

426. twenty-one

418. 41

546. 47

110. 20

154. 00

Expenses Capitalised

0. 00

zero. 00

0. 00

0. 00

0. 00

Provisions Made

0. 00

0. 00

0. 00

0. 00

0. 00

TOTAL EXPENDITURE

5, 289. 34

4, 747. 51

5, 822. 36

1, 781. 46

2, 062. 61

Operating Income

944. 04

320. 41

-553. 19

-325. 18

-262. 40

EBITDA

1, 133. 24

392. forty-nine

41. 24

-276. fifty four

-232. 42

Depreciation

203. 02

162. 80

133. twenty

18. 28

17. 67

Different Write-offs

38. 01

54. 49

38. 39

18. 31

26. 25

EBIT

892. 20

175. twenty

-130. 35

-313. 13

-276. 34

Interest

2, 340. 32

2, 245. 59

2, 029. 33

434. 44

466. 05

EBT

-1, 448. 12

-2, 070. 39

-2, 164. 68

-747. 57

-742. 39

Taxes

-455. thirty five

-700. 00

-546. 32

-494. 45

3. 40

Profit and Reduction for the entire year

-992. 76

-1, 370. 39

-1, 613. 30

-253. doze

-745. 79

Non Continuing Items

-107. sixty two

-405. 38

4. 47

64. 98

312. 12

Additional Non Money Adjustments

72. 99

23. 28

0. 00

-0. 9

14. 2009

Additional Adjustments

0. 00

97. 27

0. 00

0. 97

0. 00

REPORTED PAT

-1, 027. 40

-1, 647. 22

-1, 608. 83

-188. 14

-419. 58

KEY ITEMS

Preference Dividend

0. 00

zero. 00

0. 00

zero. 00

0. 00

Fairness Dividend

0. 00

0. 00

0. 00

zero. 00

0. 00

Equity Dividend (%)

zero. 00

0. 00

0. 00

0. 00

zero. 00

Shares in Issue (Lakhs)

5, 977. seventy nine

2, 659. 2009

2, 659. 2009

1, 357. 99

one particular, 354. seventy

EPS ” Annualised (Rs)

-20. 64

-61. 95

-60. 55

-18. 47

-30. ninety-seven

CASHFLOW STATEMENT

Particulars

Mar’11

Mar’10

Mar’09

Mar’08

Jun’07

Profit Ahead of Tax

-1, 520. 78

-2, 417. 92

-2, one hundred fifty five. 21

-682. 59

-416. 18

Net Money Flows coming from Operating Activity

-2. 23

-1, 665. 09

-645. 79

-541. 52

-552. 58

Net Cash Utilized in Investing Activity

32. 05

235. 13

206. 63

13. 82

119. 48

Net Cash Used in Financing Activity

-81. 72

1, 464. fifty five

290. 11

-9. twenty-three

993. 68

Net Inc/Dec in Money and Funds Equivalent

-45. 85

thirty four. 60

-149. ’04

-536. 93

560. 57

Money and Funds Equivalent ” Beginning of the 12 months

206. 47

171. 87

320. 91

817. 05

256. 47

Cash and Equivalent ” End with the Year

160. 57

206. 47

171. 87

280. 12

817. 05

BALANCE SHEET

Particulars

Mar’11

Mar’10

Mar’09

Mar’08

Jun’07

Liabilities

12 Months

12 Months

12 Months

12 Months

12 Months

Share Capital

you, 053. 83

370. 39

371. 02

145. 89

135. forty seven

Stores & Surplus

-4, 005. 02

-4, 268. 84

-2, 496. 36

52. 99

249. 23

Fortune

-2, 951. 19

-3, 898. 45

-2, 125. thirty-five

198. 87

384. seventy

Secured finance

a few, 184. 53

some, 842. 43

two, 622. 52

592. 38

716. 71

Unsecured Loans

you, 872. 55

3, 080. 17

several, 043. 04

342. 00

200. 00

TOTAL LIABILITIES

4, one zero five. 88

4, 024. 15

3, 540. 21

1, 133. 26

1, 301. 41

Assets

Gross Stop

two, 254. twenty six

a couple of, 048. 16

1, 891. 80

322. 33

340. seventy seven

(-) Acc. Downgrading

682. 37

493. 62

316. 29

43. fifty five

33. 74

Net Obstruct

you, 571. fifth 89

one particular, 554. fifty-one

one particular, 575. 52

278. 78

307. goal

Capital Work in Improvement.

673. 35

980. 60

1, 630. 95

346. 25

357. sixty two

Assets.

zero. 05

0. 05

0. 05

0. 00

zero. 41

Inventories

187. 65

164. 88

147. 25

forty eight. 64

61. sixty two

Manifold Debtors

440. 53

322. 49

229. 84

twenty seven. 16

35. twenty-four

Money And Traditional bank

252. 36

206. forty seven

171. 87

280. 12

817. 05

Loans And Advances

5, 380. 19

4, 604. 31

3, 640. 42

832. 48

149. 76

Total Current Assets

6, 260. 73

5, 298. 13

4, 189. 37

1, 188. 41

1, 063. 68

Current Debts

four, 463. 86

3, 908. goal

a few, 814. 63

687. 31

449. 15

Provisions

sixty two. 11

46. 77

45. 55

9. 52

six. 94

Total Current Liabilities

4, 525. 97

3, 954. 80

3, 860. 18

696. 83

456. 09

NET CURRENT ASSETS

1, 734. 76

1, 343. 34

329. nineteen

491. 58

607. fifty nine

Misc. Expenses

125. 84

one hundred forty five. 64

4. 51

sixteen. 64

28. 75

TOTAL ASSETS (A+B+C+D+E)

4, 105. 88

5, 024. 15

three or more, 540. 21

one particular, 133. dua puluh enam

you, 301. forty one

FUTURE APPROACHES

Market Transmission

Can tie up with Corporate and Government Corporations by Providing Exclusive Travel Solutions for Specialist and Personal Employ. Can put into action programs integrated by The west Airlines to penetrate marketplace. Product Development

Look for additional circulation channels including more connect ups and Collaboration. Cooperation with intercontinental carriers, bilateral discussions more than seats and code writing between the carriers. Market Advancement

Special offerings for first time fliers.

Try to find out fresh customer group such as old-retired persons. Diversification

Can enter into various other Transport Services like Bus Services among Major Metropolitan areas and Other Solutions.

PROBLEM RECOGNITION

Current Indian situation: Air travel

For most of people preference-No frills ” low cost air carriers Kingfisher competing with both the “no extras ” low cost airlines as well as those with frills. Three unique classes of support: “

Kingfisher First (Business class)

Kingfisher School (Premium economy)

Kingfisher Red (Low fare)

Current segmentation based on social class & income level

Social classes: which use full jar services and people which use 1st class services of the railways Salary level: Inexpensive carrier for those who travel frist by class train

Problem with positioning

Manufacturer relates to Life-style

RECOMMENDATIONS

Needs to modify brand notion

At the moment perceived as Lifestyle slogan

Red color of crew: Reflects Royalty

Over dependence on brand picture of Mr. Mallaya

Jet airways: Demonstrates professionalism

Advertisement highlighting Value for Money

Gain detailed efficiencies through alliances much like Jet Airways Leverage

Upon:

New navy, Unmatched trip service

Innovative ideas-LIVE TV with 16 channels

Air Boutique, in Kingfisher Flight companies

A joint promo, i. elizabeth. using MakeMyTrip services and flying Kingfisher Airlines. Simply by partnering with Kingfisher Air carriers, further ease in travel is offered without extra cost- Added value Fleet size expansion

RECOMMENDATION

Decrease the labor price

Make simpler the air travel operations

Offer even more transparent charges

Acquire smart on fuel

The process of obtaining spice fly if full would make kingfisher the largest player in the flying industry Several modes of pricing should be taken care of.

CONCLUSION

After carrying out a study with this project addressing on Kingfisher Airlines, I have come to a conclusion that Kingfisher Flight companies is one of the major and most wide-spread airlines with the country featuring its providers not only in India as well as outdoors India also. It has connections with many different airlines through this sector.

Kingfisher Airlines offers world class companies to the customer by a nominal rate. The national jar takes immense pride in having effectively played a pivotal function in making several facets of India popular with the people of the world and acting since the country’s cultural minister plenipotentiary. The aircarrier uses the services of one of the advanced plans recently been operated in the world. To sum up I want to say that Kingfisher Air carriers is serving its buyer in an liked way and going to have the list of best providers providers in coming years.

one particular