The qualitative companies department was hired to provide an in depth research of two leaders within their industry, Barnes & Rspectable and Amazon online marketplace. The purpose of this kind of report is always to provide all of the necessary info in an neutral manner, so the accounting associates may make their very own investment decision knowing all the facts and numbers about the two companies.


The report was created as a result of executing independent and group analysis about each company’s qualifications, competitors, philosophical differences in management, success stories, problems (past and future), tactical moves, along with key comparison statistics.

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Each of our research was compiled using a variety of on the net sources. The analysis of these key areas will provide greater understanding about which company to invest in, Barnes & Noble or perhaps Amazon. com.


Barnes & Noble started in 1893 in Wheaton, IL like a printing organization but has created into the most significant book merchant in the United States today. Headquartered in New York, Barnes & Noble has 675 stores worldwide and companions with 686 collegiate bookstores.

It can be traded on the New York Stock Exchange and employs a lot more than 30, 500 employees. Barnes & Respectable has a significant presence in the us as a physical retailer of books and magazines.

Amazon online marketplace was founded in 1994 and it is headquartered in Seattle, Wa. It is bought and sold on the NASDAQ, and as a strong historical musician, is a component of the NASDAW 100 plus the S&P 500. Amazon . com was founded initially as a web bookstore nevertheless soon in to seemingly just about every segment of consumer products. Amazon is heavily active in the Internet as an online retailer and maker of various applications linked to its tablet items. Amazon will do a significant sum of organization in catalogs, both on the internet and print, although differs from all other book stores in that it is just a selling platform for apparently anything you can think to purchase on the Internet.

Competitive Strategy

Barnes & Respectable has a significant competitive edge over Amazon online and numerous book merchants in that there is a physical area. While buying online is a significant competitive push, it is very difficult to beat an actual store. Barnes & Rspectable goes to superb lengths to ensure that their customers will be comfortable within their stores, outfitting them with plush couches and chairs. Additionally , Barnes & Noble generally has restaurants in their retail store locations. The goal is usually to keep buyers in store as long as possible, even if they will spend a lot of the day reading a magazine or a publication, to ensure that they can be making some kind of purchase. The store locations provide a two-fold purpose; that they act as a physical showcase for books that can be purchased on the web and have environment that fosters community.

The school textbook organization is a very profitable segment of Barnes & Noble’s business. There is a superb degree of markup on university textbooks that may be deflected to students, then when students sell off books back in colleges, it truly is at a greatly reduced cost. Books repurchased by Barnes & Rspectable are repackaged and sold again for a selling price greater than cost. Barnes & Noble is placed apart from competition in this regard because no various other retailer contains a similarly structure partnership.

The straightforward model that Amazon functions under is definitely its key to success. Amazon uses little more compared to a bare bones on the net platform to sell its products which means a minimal expense structure. As well, this business structure requires zero asset purchase in physical store locations. Through an on the web platform, Amazon . com can offer products from a variety of sellers over a global scale, allowing them to reduce expensive delivery costs. This online program also means elevated transferability to mobile devices, that means they can supply the same providers through software stores and exchanges.

Amazon’s Kindle products are a competitive advantage as it was first to industry for handheld book viewers. Since publishing the initially Kindle, Amazon online marketplace has just increased the Kindle’s capacities to match that of the iPad, Nook, and Galaxy tablets.

Amazon’s distribution process is actually a work of art. Amazon has been working veryhard to revolutionise the syndication process, by creating highly advanced technology to developing standard processes that could increase effectiveness of syndication channels. Currently, Amazon’s circulation channels will be almost entirely automated. If a product is purchased, a “robot processes the order and searches your product for the warehouse shelving. The software packages the product and results it to the front of the warehouse, although dozens of various other machines will be operating simultaneously. Amazon’s considerable distribution network is significantly superior to any other competitors.

Eye-sight for the Future

It’s clear that both equally companies understand the importance of e-commerce and option of consumer items on the on-line realm. Amazons’ chief business model is Net commerce, but Barnes & Noble is definitely moving to this sphere of commerce with the creation of the Corner. Both firms see organization via handheld tablets progressively more prevalent, evident in the ever-increasing capacities of the Nook (B&N) and Kindle Fire (Amazon). Barnes & Noble has beefed up their on the web presence although reducing their particular number of retailers as well. Amazon’s vision for the future has more regarding distribution than anything else. Amazon . com is doing anything in their capacity to create a shopping experience just like going to a proper store; such as the instant satisfaction of receiving your purchased goods proper as your purchase them. Amazon . com is shifting towards a really automated division channel that could reduce time to consumer through revolutionary technology. One of these solutions is drones that will soar purchased items to a consumer’s home and drops these people on the the front step. Both companies be familiar with profit potential of the sector and are acquiring steps to cash in on earnings opportunities.

Company Success Stories

Both Barnes & Noble and Amazon online marketplace. com have noticed great success in their years in business. Barnes & Commendable originated in 1873 and opened up its 1st bookstore in New York City in 1917. Inside the 1970’s that they became the first bookstore to advertise on tv, as well as the initially bookstore to discount New York Times bestsellers at forty percent off. From 1992 through 2003, Barnes & Rspectable released several classics for adult surfers and kids under

the imprint Barnes & Noble Classics Collection. Barnes & Noble stores are also known for their Starbucks cafes, exactly where people frequently sit and relax with a cup of coffee or maybe a snack. Undoubtedly, Barnes & Noble’s very best success originates from the NOOK, their ebook reader, launched in Nov 2009. The NOOK’s biggest competition for the tablet market originates from the Latest kindle Fire, and Apple’s iBooks for i phone, iPad and iTouch.

Even though only running a business 17 years, Amazon. com has experienced great accomplishment and is now the planet’s largest store. Amazon features separate selling websites for the following countries: United States, Canada, United Kingdom, France, Germany, Italy, Spain, Asia, and Cina, with international shipping to certain different countries for a few of usana products. Amazon. com sells many different retail goods online which includes books, earrings, baby products, tools, application, toys, which is a huge third party reseller. Amazon online Prime account is very popular and for an annual payment, a user can join, which usually entitles these to free two-day shipping on eligible purchases. Amazon Prime also supplies Amazon Quick Video and access to the Kindle Customer’s Lending Library. Amazon’s best success as of yet is the introduction of its e-reader, Amazon kindle, in The fall of 2007 plus the Kindle Fire in September 2011. Since 2007, Amazon has released multiple types of the Kindle fire e-reader and two versions of the Fire. Its biggest competitors inside the tablet market are the Barnes & Noble NOOK plus the Apple iPad being utilized in conjunction with the Amazon kindle app.

Earlier Challenges

The challenges that these two companies have got faced, and continue to face, are the digital landscape and competition. Barnes & Commendable became the last hope for bookstores after the break of Boundaries. Barnes & Noble is actually the last major bookstore sequence standing. The corporation is in frequent competition with e-commerce sites, e-readers and tablets. It really is safe to talk about that Barnes & Noble’s primary competitor is Amazon . com. Barnes & Noble began to utilize the website, offering even more titles and including free shipping for users. After Amazon online launched it is tablet, the Kindle, Barnes & Respectable was required to step up inside the digital panorama. It created the NOOK and the NOOK Book shop. Several generations later, the NOOK has come a long way in itsevolution. Right now it has become a tablet with color, an integrated light, Internet searching and application features. Its latest tablet is available in high definition. Even though the NOOK looks more appealing than it would in past years, a very important factor stands in its way of success, which is value. Amazon’s Amazon kindle, is priced anywhere from $69-$100 cheaper compared to the NOOK.

This may not be to say Amazon doesn’t have it is challenges either. Amazon has made a identity for alone globally, nonetheless it still has competition with other web commerce sites just like e-Bay. Auction web sites allows individual sellers to auction essentially anything they desire for a fee. Amazon offers limitations on what specific sellers sell due to competition with other store partnerships with Amazon. Nevertheless , according into a recent Forrester report, 30 percent of all online shoppers start at Amazon to analyze products as opposed to Google or perhaps eBay (Savitz, 2012). One other competitor Amazon faces is Apple. The highly desired Apple iPad is fierce competition with Amazon’s Kindle. While the iPad is far more expensive compared to the Kindle, Apple fans may point out which the iPad offers far more tablet-optimized apps, choices for 4GLTE connectivity, and is also the thinner and brighter device in the two. However , Amazon’s Kindle fire is a cheaper alternative for those who cannot afford an iPad or even the NOOK.

Foreseeable future challenges

Any company looking to survive in the current economy will definitely face challenges. The key to success lies in predicting these challenges and implementing strategies to defeat them. The places where Amazon . com finds chance seem to be similar places where Barnes & Respectable faces problems.

Firstly, Amazon online continues to generate it incredibly appealing for writers to self-publish their headings with their submitting services which includes, the Kindle fire Direct Posting option for on the net books, and the CreateSpace strategy to print catalogs. Barnes & Noble does offer its own self-publishing service, PubIt, but its services are only presented for ebooks, not print. In fact , 28% of the top-selling titles about Kindle are not even on the CORNER (McIlroy, 2012). If Barnes & Respectable wants to compete it will have to expandits self-publishing services and give better bonuses to authors. Another problem that Barnes & Respectable faces is definitely its not enough an international occurrence. The fact that Amazon operates in so many countries worldwide is actually a serious concern for Barnes & Commendable.

The Kindle fire is available internationally, but the SPACE is not really. The SPACE is certainly one of Barnes & Noble’s the majority of successful items. Therefore , it would seem logical to expand the number of locations where this product can be acquired. However , it still continues to be unclear regarding when and if Barnes & Noble ideas to grow to worldwide markets.

A single challenge that Amazon could face can be the law. As it allows an unlimited number of people to sell on the site, via all over the world, it is difficult to monitor every single item that is distributed under the Amazon online marketplace. com brand. In order to stop future law suits it is crucial that Amazon. com employs a highly skilled legal group, and strongly monitors the sellers and the products.


We now have found that Barnes & Noble and Amazon may appear to competitors but this appearance is merely visible for the surface. With further study of the facts, it really is evident that a person company is far more successful compared to the other. We certainly have concluded that Amazon online. com is the fact company. They are the main elements that have written for our findings: ¢Amazon has more appealing future growth while using implementation of drone delivery. ¢Amazon’s success of the Amazon kindle compared to Barnes & Noble’s NOOK. ¢Amazon sells internationally. Barnes & Noble only operates in america. ¢Amazon allows an unlimited quantity of sellers to work on it is site. Barnes & Respectable restricts its number of vendors to two hundred. ¢Amazon. com is more desirable and fulfilling for publishing yourself online which is started play a leading role in the future of industry. ¢Amazon provides the capital to trade its products less expensive than Barnes & Commendable. Therefore , with the evidence presented in this statement, we have identified that the most safeguarded investment option of these two companies is Amazon. com. Based on current performance, and the opportunities to get future accomplishment that were discussed in this report, it is now very clear that Barnes & Rspectable simply cannot take on

Amazon online marketplace. com’s current success and future potential.

Works Cited

Amazon. com. (2011, October). Retrieved by

Barnes and noble booksellers. (2011). Gathered from

barnesandnobleinc. com. (2012). Recovered from

McIlroy, Thad, (2012), Several Disadvantages for Barnes & Noble inside the Bookseller Battles Retrieved coming from

Savitz, Eric. (2012, October 29). Amazon’s Hidden Weak Area: Lack Of Regional Leverage. Recovered from


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