Swot analysis of apple inc composition

History of Apple computers.


Since its invention in 1976, the Cupertino headquartered international has recorded massive development beyond the manufacture of personal computers. It has become a leading participant in developing and advertising consumer electronics, computer software and division of digital media content. Although experiencing an interval of wobbling sales of its laptop or computer line and ousting of Steve Opportunities in 1985, the acquisition of Following in 1996 marked a turnaround intended for the company. With Steve on board, the CEO led a company philosophy of prioritizing well-known products and simplicity in design and style that has proven Apple Inc.

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, a determining brand through its revolutionizing mobile press products and computers (Gupta & Prinzinger, 2013). In today’s info and technology sector, Apple. is arguably one of the most innovative organizations incorporated within the last four decades.

Although becoming an information technology giant that brought to the market products that revolutionized the global buyer markets, Apple’s success comes forth from adding innovative technology with Steve’s visionary character, emphasizing corporate and business secrecy and simplicity of project groups in item design (Mallin & Finkle, 2011).

The achievement story from the corporation can be attributed to their milestones in the second rule of Dorrie, including the world’s second major information technology firm by earnings, the third greatest mobile phone maker, and the many admired business from 2008-2012 (CrunchBase, 2014).

SWOT Examination

Performing a SWOT examination involves the evaluation of your company relying on its inside strengths and weaknesses, alongside external chances and threats to obtain in depth perspective of its future.

Organizational Strengths


The information and technology environment demonstrate a climate of accelerated growth with competitors striving to achieve better merchandise portfolio through innovation. Apple accomplishes creativity through constant questioning, re-imagining and iterating on every facet of the product through design, advancement and advertising, to distil it in a form, which usually directly meets their customers’ needs (Webb, 2012). This innovation lifestyle enables the business design and market revolutionizing products inspite of facing harder competition every dawn. This kind of culture staying nurtured as its inception allows the company to sustain its momentum by working concurrently on components, software and services that derive superb customer experience (France-Presse, 2013).

Innovation sustained through positive orientation allows the company to prevent instances, it will experience complete out-performance of agile rivals. Consequently, the company emphasizes pregressive innovations plus the extension of its product line to exploit emerging market gaps and yield ideal customer knowledge. The secrecy core highlighted by Apple philosophy, sustains a creative ambiance within the company through deceptive competition between project teams. Clarity of focus by the Apple Design Teams allows the project members to go to extreme lengths in resolving the most intricate of challenges and spend on detail that leads to the all natural product knowledge (Webb, 2012).

Against the contemporary feeling that innovation brings solutions to challenges facing the corporation, Apple sustains real self-discipline and authentic appetite pertaining to attaining better products and services, that involves focusing on customers in the whole development process. Given the current age of ubiquitous innovation, Apple’s think-different graphic enables the corporation to bring in market-disrupting goods by focusing on innovations that suit the buyer market it appreciate and the imaginative market it concentrates upon (Ezop, 2011). Though competitors are also innovative, the creative ferment of usana products including the ipod touch, Mac Expert and iOS7 demonstrate Apple’s innovative culture, a primary competence generating it towards future achievement.


With competitors working hard to roll out the unique design and style in their goods, Apple comes its reputation from its products that generateincredible brand commitment. The company maintains this through handpicked design teams that commit over a mentality that extend past the completing the task within the established time. Here, the company nurtures a collaborative environment and commitment of numerous teams in exploring new realms of possibility, and refine all the parts of the development process to supply a superior remedy (Webb, 2012). Considering the limitless competition carried by rivals such as Nokia and Samsung, Apple sustains the large customer-base by impressive back with products that revive it is design space. The company deals with this through product-line plug-ins and pregressive innovations offering a transformation such as the iOS7 owing to its one of a kind multi-layered and translucent experience aimed at entertaining end-users obtaining bored with iOS (Tokerud, 2013).

Emphasis on versatile design space in Apple sustains the company’s popularity that draws in huge customer loyalty. Using its customers desirous of sophisticated products, the business achieves this kind of by building a design and style team of immense talent to support its reputation of quality digital media and computing devices. As an example, Apple’s identifying qualities happen to be about employing: ease and simplicity with an intense give attention to reducing the element right down to its most simplistic and essential basis (Webb, 2012). The company achieves this through repeated prototypes by re-doing on the product’s tiny details. This means a variation channel that facilitates the business innovativeness from its research centres to the marketing of its products. Similarly, Apple leadership in the style space furthers the Apple culture of innovation, which usually attracts customer loyalty demonstrated in good financial performance (Jurevicius, 2013).

Organization Weak point

Premium Pricing

Apple Inc. carves out an industry position through its high quality pricing strategy attributed to its quality-packed products and unique styles. While the company markets usana products viewed as sophisticated devices to build the best customer experience, this risks losing out their market share to competitors operating high with cheaper items using the Android operating system. With the tough economical times strangling the throw-away incomes of consumers, Apple risks losing faithful customers in India and China as they switch to more affordable brands via competitors (Jurevicius, 2013).

Although thecompany utilizes its economies of scale, it continued innovation, causing packaged items that entice premium rates that scarcely factor in the consumer financial cost. This forces customers to find cheap substitutes from competition.

Incompatibility of Apple Main system

Apple products operate through unique software and hardware system that is exclusively suitable for its product series. In this regard, end users happen to be limited to Apple products and encounter hostage, as they cannot incorporate with goods from other manufacturers, unlike their counterparts employing Microsoft operating systems. This limit is unpopular in client markets gearing towards global integration, as a result the desire to stay comfortable with competitors’ products including Microsoft company and Intel product lines. This may lead to stagnant business with probability of decline since Apple are not able to influence it is potential customers and persuade them to jump in using Apple’s closed ecosystem products, therefore a long-term gross margin decline (Jurevicius, 2013). Turning to product lines compatible with picked products from all other manufacturers will protect the erosion of its market share.

Organization Chances

Explosive Demand of Cell phones and Tablets

The desire of consumers to embrace technological developments that allow them to get maximum result from their mobile and computing devices is driving a car an forceful demand of smartphones and tablets. Within a dramatic indication of how buyer tastes have got shifted to new, even more exciting wireless products, global factor income for cell phones and tablets are increasing every year since end-users discover more value in their versatility and usefulness (Segundo, 2013). As these products travel the demand intended for smart-connected products (SCD) part following consumers switch to in depth usage patterns, it starts opportunities intended for tablet and smartphone companies. Considering that the marketplace is still encountering its more rapid expansion period, Apple should exploit this sort of opportunities by diversifying it is tablet and smartphone lines through market-oriented approach to sustain and increase its product sales revenue.

Growth in Portable Advertisement

The global demand of mobile advertisements is speeding up in tandem with themass penetration of cellphones across the world. This kind of arises inside the wake of worldwide interconnectedness in the information time owing to the technological progression leading to cost-effective communication gizmo. This reveals an opportunity pertaining to mobile advertisement channels as most organizations seek to retain direct contact with their target buyers. This is a dual-win opportunity for Apple to further the transmission of their smartphones and seize advertisements through its iAd promoting platform (Jurevicius, 2013). Because the company includes iAd in its closed environment of their product lines, this will translate into income sources offered the personal human relationships mobile users establish using their phones. Entrance to this portable advertising segment would indicate a new method to obtain revenue because companies adopt iAd advertising campaign channel to reach their consumers.


Fast Change in Technology

Today’s environment is driven by rapid technological growth that threatens its existing comparative advantages. This has achieved it easy for other technology-based firms embracing the most up-to-date techniques release better goods every day, quicker than Apple would alter its product lines. Allowing that, companies that fail to continue to keep abreast while using competition have seen their income lines decline as buyers switch to less expensive and better products that yield even more satisfaction for these people, Apple may soon show up a victim. Although Apple’s success relies upon innovative products, re-homing of substitute products including Android by its opponents make its introductions possess insignificant influence in the highly competitive market (Jurevicius, 2013). Particularly, the penetration of the Android os drains the strength of iOS electricity, thus lowered revenue where Apple are not able to influence consumers purchase usana products.

Agile Competition

The company are operating in highly competitive segments where competitors are striving to outsmart the other person through most current innovative designs. In particular, Apple faces risk from developing presence of reprisal products from Nokia, Google and Samsung corporations as they equipment towards marketplace expansion. For instance , Nokia is trying to put in fresh momentum into its mobile phone strategy with product launches that answers the i phone domination (Parker & Ward, 2009). This will consequentially reduce revenueas other companies adopt the same strategy, in addition to the entry of new operators inside the Apple-dominated sectors. Considering the emerging pressure from Samsung’s above key components translating in higher prices for its application processors, Apple faces growing production costs that could even more erode it is long-term income, already going through gradual chafing by the transmission of rivals’ products.

Brief summary

Extension of the product lines under its simplicity and leadership design technique enables Apple to preserve its huge growth in the information-technology and consumer electronics sector. Although variation of the company’s product portfolio to incorporate digital media and mobile products attracts huge revenue, consumer focus in the products is continuing to grow Apple for the most valuable corporation. Unlike its rivals, Apple applies a unique philosophy of higher innovation as well as lead inside the design space to further their brand reputation that convert to more robust financial results.

However , the corporation must climate down rigid competition coming from rivals just like Samsung, Nokia and Microsoft through high end innovations. Furthermore, diversification to use opportunities including mobile marketing channels and unsaturated SCD markets might yield more revenue. Until Apple keeps pace with the technological developments such as Android os easing the release of products by simply its competition, restricting the loyal buyers to a sealed ecosystem of its products is never enough protecting to its long-term nourishment of the brand popularity.


CrunchBase. (2014). Apple. Gathered January ’08, 2014 via http://www.crunchbase.com/company/apple Ezop. (2011). The Patterns of Successful Development. Retrieved January 08, 2014 from http://www.ezopandassociates.com/nwsltr201109.html France-Presse, A. (2013). Apple’s ‘magic’ and innovation its biggest durability, says CEO Tim Prepare. Retrieved January 08, 2014 from http://gadgets.ndtv.com/mobiles/news/apples-magic-and-innovation-its-biggest-strength-says-ceo-tim-cook-330109 Jurevicius, O. (2013). Tactical Management Understanding of Apple. Retrieved January 08, 2014 from http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.h

tml Mallin, Meters. L., & Finkle, Capital t. A. (2011). Apple Inc.: Item Portfolio Research. Journal with the International School for Case Studies, 17(7), 63-74. Parker, A., & Ward, A. (2009). Nokia chief promises assault on Apple in war with the smartphones. Financial Times. Segundo, E. (2013). Combined Touch screen phone and Tablet Factory Earnings to Go beyond Entire Gadgets Market This Year. Retrieved January 08, 2014 from http://press.ihs.com/press-release/design-supply-chain-media/combined-smartphone-and-tablet-factory-revenue-exceed-entire Tokerud, T. (2013). Apple Strengths and Weaknesses 2013. Retrieved Janaury 08, 2014 from http://www.tokerud.com/apple-strengths-and-weaknesses-2013/ Webb, M. (2012). 12 Success Rules of Apple’s Innovation Master. Retrieved January 08, 2014 from http://www.innovationexcellence.com/blog/2012/04/30/10-success-principles-of-apples-innovation-master-jonathan-ive/


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