internal examination brand identification swot


Excerpt by SWOT:

Louis Vuitton – Case Study

Essential Issues

To formulate a plan for the expansion of the trademark into the intercontinental market. The planning and performance of approaches that would support on long-term commitment of support in the international market, depending upon different parts of the world.

The ingredients of strategies and plans in cases of economic down times and interference of government plans.

Assess the efficiency of the firm by taking into mind the consumer developments, relevant style of time, the scope and demands of every international market.

To evaluate an effective model of connection and monitoring in order to assess the developments of the existing markets that includes domestic industry, variety and innovations from the products from the company.

Internal Analysis: Company Recognition


The father or mother company, Moet Hennessy Lv is one of the most well-known, renowned and old trend and clothing house. The business and the brand was founded about 150 yrs ago, and since in that case has been among the top line fashion house with the entire world. The brand can easily be recognized by its customers, and those who would like to be it is customer, since most of the products have the monogram canvas in the logo of the brand. It is regarded as being fashion statement by elite school. The rich are seen to carry the bags, and other items of Lv as a status symbol. The manufacturer is available due to the customers for most of the significant and popular shopping centers on the planet. However , there are plenty of markets when the brand have not yet entered. One of the best things about this brand is the fact it also makes custom made products for some of its elite customers. The cost of Louis Vuitton can be further increased by the reality a huge small fraction of their clientele is formed by worldwide celebrities. The global presence and outstandingly excessive brand recall makes it a lot more valuable.


Louis Vuitton is not a exceptional brand or in other words that there are a great many other brands that are doing a good job in the same segments since Louis Vuitton. The luxurious products simply by Louis Vuitton cover anything from Wines and Spirits, to perfumes, to watches and also to handbags. On the other hand, there are many other brands in the world which might be producing many products that have been stated earlier. However , the difference between Louis Vuitton and the different brand is usually that the former has been around the market for longer than any other brand and is known to produce superior quality products.

Inimitable and Non-Substitute

Even though the clones of handbags and also other products of Louis Vuitton are noticed floating around in lots of parts of the earth, but the consumers of Lv is aware of the initial worth and look of the brand. Consequently , even in the presence of imitation and copies from the products, for the real and actual buyers of the brand it really is inimitable. The world class top quality of bags and also other products in the world with the unique products cannot be substituted for any kind of copy throughout the world. As well, company likewise reserves the copy privileges, and therefore not every retailer or store owner has the certificate to deal the products simply by Louis Vuitton.


LVMH (Louis Vuitton Moet Hennessy) begun in the year 1987, when Lv and Moet Hennessy were merged. The parent businesses are almost a hundred and fifty years old presently. The combination resulted in the launch of several more products that neither of the parent or guardian companies was producing before. The brand is actually popularly known as Louis Vuitton. In the beginning, the company was only producing fashion items, but then likewise turned toward luggage bags, belts, sneakers, and many other equipment. By providing it is customers with premium quality items that are both equally excellent in quality and style, Louis Vuitton won over a enormous clientele. It had been initially founded in Paris, france, but then as a result of increase in require it begun to expand into the international marketplace. The brand is definitely further staying exploited as a result of range of products, in addition to the ever increasing top quality.

Internal Brief summary

The hq of Lv Moet Hennessy are located in Paris, the main city of Portugal. This is where the corporation originated after two key companies had been merged. The rand name produces outstanding quality companies the customers is found across the world. It is regarded as being the brand in the elite, and rich people use it like a status sign. The products of LVMH can be obtained from all the significant shopping hubs of the world. The premium quality of the brand has made that possible for the regular customers to switch to another manufacturer, and for these people LVMH cannot be substituted for another brand, as well as for them that cannot be imitated.

Internal Economic Analysis

At the conclusion of the season 2010, the sole primary shareholder in Lv Moet Hennessy was considered to be Groupe Arnault. The aforementioned is the known as the friends and family holding firm of Bernard Arnault. The control of this particular group was seen to become 47. 64% of share of LVMH. It is important to make note of here that Groupe Arnault holds 40. 36% in the stock through Christian Dior S. A., meanwhile five. 28% is definitely held directly. As for the voting privileges, 59. 01% of these receive to these people through Dior and four. 65 straight. Moreover, another 2 . 43% of the total shares of the brand were labeled as treasury inventory, while the the rest was considered to always be free floating. The drinks division of the manufacturer, which accounts to regarding 66%, is held simply by Louis Vuitton Moet Hennessy; in the meantime the 34% of it is usually held by Diageo. Regarding the same year, the earnings earned simply by LVMH for approximately 20. 32 billion Euros, and the profit made from this kind of revenue totaled up to a few. 032 billion dollars Euros, which has been more than all of the other competitor companies and brands.

Exterior Analysis: Protégers Five Forces

Degree of Rivalry

There are numerous world famous fashion properties that have today come into competition with Louis Vuitton, while using latter becoming the earliest in the industry. Keeping in concern the demands of the customers, and the ever changing tendencies of the market, these companies and brands are producing their products according to this. Another important aspect of rivalry which should be addressed this is that LVHM cannot be afforded by everyone; however the other brands offer the same fashion goods in a comparatively cheaper cost range. The brand as well as the company happen to be faced with a great deal of competition. It is important to note here that there are two main opponents of LVMH in the foreign market, which may be considered to be mid-foot rivals of LVHM happen to be Richemont and PPR. Some of the famous designs of the latter consist of Gucci, Yves Saint-Lauren, Volcom, Puma and Brioni. Regarding Richemont, the famous brands happen to be Cartier, Arête Blanc, and Official Panerai. As of the information for 12 months 2010, it really is revealed that the revenue in addition to the profit earned by LVMH was higher than both of their archrivals.

Threat of New Traders

LVMH would not have very much to worry about the brand new entrants in the market. It will probably be safe to express that the threat of new traders to Louis Vuitton is rather very reasonable. One of the main reasons behind is that the organization has a very long history of offering its clients. Both the father or mother companies include enjoyed great reputation amongst its clients and in the international market. Since it is one of the oldest fashion brands, it is not possible for a fresh brand to come and take over this. Another important component that plays a role in the low risk of new articles is that the consumers of Louis Vuitton are extremely dedicated to the manufacturer. As it has been mentioned above, high level customers get their products tailored by the manufacturer, and some worldwide famous and international famous people have become dedicated customers of the brand. It takes hundreds of years for a company to change the loyalties with the customers, and therefore Louis Vuitton has nothing to dread. Apart from that, if the company has to take over a brandname as popular as Lv, it will have to put in a huge expenditure, which does not seem very likely in the current economic scenario worldwide.

Supplier Electric power

When discussing LVMH, it will not be wrong to say that the power of the provider is also quite low. There are many companies and subcontractors of the brand as well as the company; nevertheless all of them are needed to abide by the rules that have been arranged by the company and the manufacturer. It is important to note here which the rules and the environment collection by the manufacturer are actually quite strict. In most of the circumstances, the provider has been attained by LVHM outright. There are many suppliers pertaining to the company, but distributor is only one

  • Category: organization
  • Words: 1661
  • Pages: 6
  • Project Type: Essay