Forecasting product sales forecast pertaining to

Riordan Production, Growth Strategy


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Product sales Forecast intended for Riordan Developing

Riordan Manufacturing is chasing a growth strategy, with a mentioned target of accelerating sales by $50 mil by the end of 2007. In line with the annual accounts issued to get 2005, the firm already has total annual sales of $50. 8 million; this can be a focus on to efficiently double the necessity over a period of 2 yrs. The sales will be attained through raising sales to existing buyers, which is likely to account for 60 per cent of the maximize, as well as attracting new customers. That will put the plan into action it is necessary not only to develop underlying ways of promote progress such as the improved incentives intended for the salesforce, it is also essential to develop a revenue forecasting plan.

When predicting sales there are different methods which may be employed, some are even more scientific than others. A single approach may be to make well-informed guesses, taking a look at past functionality as determining the impacts and product sales which are very likely to occur. This is certainly an random approach, which is usually known as likely to be inaccurate, even when based upon experience and knowledge (Armstrong, 1985). Predicting sales by existing developments and habits is commonly employed, this will allow for different variation in patterns to be considered; just like changes in seasonal demand. A number of approaches may be utilized; analysis of the require to be created through the adjustments may be used which has a bottom up approach (Koehler et al., 2003). The use of computer models and simulation may also be useful, allowing for different facets which may impact the demand (Koehler et ‘s., 2003). The usage of modeling could also be used to assess the right way to meet certain targets. Since there is currently a target to be attained by the end of 2007, the forecasting will require a top down approach, together with the assessment of sales which can be needed, and any future modeling may be used to assess the different factors ad that they may be managed to achieve the goals.

The most appropriate approach will be the use of the existing data and increase sales to meet the targets. Because the increase can be expected to occur over two years, and the strategy includes gaining new customers, most likely increase in the other years will be greater than the first yr as the strategy increases momentum and new customers are gained. The forecast is

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