Fast food industry from the term paper

Eric Schlosser, Fast Food, Food Politics, Burger King


Excerpt from Term Newspaper:

inch A study asked the public which will attributes had been the most important for a fast-food string; among the participants, cleanliness ranked first, accompanied by the need hot meals actually dished up hot. “The idea that junk food should be hot (not dried up out) placed eleventh for the list” (Gershman, 1990, g. 176). Relating to this publisher, Wendy’s required two of its product features, hot and juicy, and based their entire advertising campaign around that central motif. These ads fueled you’re able to send success for a long time, but Albúmina Peller’s “Where’s the gound beef? ” was only well-liked “for in regards to a minute”; because there was no central theme range, sales began to decline intended for Wendy’s and have never completely recovered as a result time. Consequently, “Advertising just isn’t enough anymore. For at least ten years, fast food has become a battleground for market share, and this market is becoming increasingly segmented” (Gershman, p. 176). Amid the “burger wars” that prevail today, there have been some tendencies emerge which can be discussed additional below.

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Current and Future Trends.

Depending on the foregoing plus the growing body of analysis to date, there are three clearly discernible developments taking place resulting from the forceful growth inside the American junk food industry which will have far-reaching but largely unknown significance for the future:

1) “McDonalidizaton. inches The process of McDonalidization, according to author George Ritzer, is spreading capitalist business varieties around the world. In the book, Junk food Nation, Eric Schlosser details the impact from the fast-food sector on life in the United States and what happened inside the American fast-food business in the 1970s. According to Schlosser, “by eating like Americans, people all over the world are starting to look more like Americans” (p. 240). The disagreement has also been advanced that zero country with a McDonald’s cafe has ever attacked one more country which has a McDonald’s, but time only will tell in the event that this routine holds true in an increasingly thrashing world.

2) Fast Food’s Impact on Health. In his dissertation, “Big Meals Fight, inches John Berlau (2002) information that “a movement of trial lawyers and public-health activists will be marshaling the strategies applied against tobacco to go after fast-food restaurants and models that sell off ‘fatty’ food, candy, soft drinks and other consumables deemed politically incorrect” (p. 12). This author points out that the market leader, McDonald’s, has stated on its Web site that: “For both quality and safety, McDonald’s has been a innovator in placing and totally enforcing substantial standards – often going above those structured on industry and government”; however , he likewise emphasizes that “Some of the identical legal methods, by which After all both legal and litigative, which worked wonderfully against big tobacco can also work well against the issue of obesity” (p. 12).

The recent documentary by Morgan Spurlock, “Super Size Me personally, ” added further fuel to the flames as well; this movie engaged the author’s eating simply McDonald’s menu items pertaining to an entire month. According to McCaslin, “The main attraction of ‘Super Size Me’ is observing Spurlock put on weight while he gorges about nothing but McDonald’s food to get a month. Although eating 85 meals within a row additionally restaurant is no more realistic than so-called reality displays like ‘Average Joe'” (p. A09). The real reason for this critique relates to the way in which in which Spurlock approached the notion from the outset and McCaslin points out that “you can get body fat eating Brussels sprouts, as well, ” and the issue pertains more to calorie consumption and exercise than to whether meals is classified as “fast” or certainly not: “Just question Don Gorske. He’s in the Guinness Publication of Records for consuming 19, 000 Big Macs. Gorske is 6 foot tall, one hundred and eighty pounds, fantastic cholesterol is known as a healthy 155” (McCaslin, g. A09).

3) Focus on Support. Finally, there have been a fundamental shift in the progressively competitive fast food industry to a focus on quantifying and controlling the previously indefinable: “With a shift in fast food from emphasis on organizing a customer’s order inside the back to portion the customer in the restaurant’s front side area, the very best concern today is the right way to control, define, and evaluate service” (Talwar, p. 98).


The investigation showed the fact that last half century has been the “golden era” for the “Golden Rebattu. ” The fast food market has skilled such tremendous growth there is probably not a person alive in the world today that has not by least been aware of McDonald’s, and growth with this industry is definitely expected to continue well in the 21st century. How a trends recognized above may play out in an increasingly violent universe remains to be seen, but the fact continues to be that the procedure for McDonaldization continues to spread the inexorable forces of capitalism and standard food products around the globe and it would appear that just about everyone can be eating this even if they are protesting this as soon as they can be finished with all their burgers and fries.


Berlau, J. (July 15, 2002). Big Food Fight: When Big Tobacco Was Taken Down by a Rash of Lawsuits, Consumers Were Confident That Different ‘Bad’ Products Wouldn’t End up being Targeted, but the Fast-Food Sector Appears to Be Following. Insight in news reports, 18(25), doze.

Gershman, M. (1990). Received it right the second time: Just how American genius transformed forty-nine marketing failures into a number of our most successful goods. Reading, MOTHER: Addison Wesley.

Krueger, A. B. (1991). Ownership, Firm, and Income: An Examination of Franchising inside the Fast Food Sector. Quarterly Log of Organization and Economics, 106(1), seventy five.

McCaslin, J. (March twenty three, 2004). Complete the Ketchup. The Buenos aires Times, A09.

Newman, T. S. (Fall 1995). Dead-End Jobs: A way to get rid of it. Brookings Review

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