Therefore , in addition to we have to study and do study about specific consumers although we also have to consider sets of people just like families and the influence with their members about others inside the group. “Today in the United States, sixty-eight percent from the 111. million household happen to be families. Relating to many options, the family members remains the central or perhaps dominant company in rendering for the welfare of its members and is the household customer and consuming unit” (Schiffman and Kanuk 2007, 347).

This means the family is a notable eating unit in the event not the most important one. “Although families at times are termed as households, only some households happen to be families. For instance , a household might include individuals who are not related by blood, marriage, or perhaps adoption, such as unmarried couples, family friends, roommates or perhaps boarders. Yet , within the context of consumer behavior people and families usually are cured as synonymous, and we will continue this convention” (Schiffman and Kanuk 2007, 347). Therefore, groups of people who interact to perform either individual or shared goals can be considered as an exclusive consuming unit even if they may be not related by bloodstream, marriage or adoption.

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As a result, The research procedure would be the same. Families could be divided in three primary types: the married couples, the nuclear along with the expanded family.

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