example on nando s restaurant essay



This kind of report is usually to outline business analysis in Nando’s restaurant in Singapore. In this survey, we can perform environment analysis out there in Singapore. We will make use of SWOT analysis and in addition PESTEL examination to perform this kind of. Last but not least all of us will end it with aconclusion/evaluation to sum the entire evaluation up.

Environment Analysis

Environment analysis is a analysis on the feasible effects (both internally and externally) and conditions that could affect an organisation your survival and progress.

In order to develop strategy to transfer to a new market like Singapore, it is necessary to consider factors that may post a threat to the company and even discover new opportunities pertaining to the company. To be able to identify this, we will be using the SWOT (strength, weakness, opportunity & threats) analysis and PESTLE (political, economic, cultural cultural, scientific, legal & environment) research to evaluate the elements.

2 . 1: Internal and External Elements for Nando’s


Within the Organisation

Can be regulated by the organisation.

(Example since below. )





Money factor



Outside the Organisation

Cannot be control by organisation. (Example as of beneath. )

Government policies

Organic disaster

Economic plans


Diversity of staff


Exchange rate



Opportunity, Threats

Strength, Weaknesses


SWOT analysis is definitely use to measure the strength, weak points, opportunity and threats associated with a business endeavor. A SWOT analysis is very important as it help companies to tell later measures in planning to obtain their objective. Using SWOT can make meaningful information concerning each category and to plan ahead base for the point shown out. Beneath table one particular is the SWOT analysis upon Nando’s.


Branding. Outlets available globally. Australia, Canada, Malaysia, Singapore, South Africa, UK, USA and much more. This displays how well the business hasdeveloped with so various branches above different country. Healthier Decision. Chickens will be delivered clean and not freezing. Marinated every day and night with virtually no preservatives, MSG’s, colorant or artificial flavouring. Chickens excess fat are trim-ed and flame grill, making it more more healthy. Differentiated. Portuguese Flame grilled chicken. Considered to be the best. Sauces are exclusive with magic formula recipe which are not let recognized to public. Competitors unable to duplicate it’s design. Finances. Business opened worldwide. Stable business with high revenues. Equivalent with it can competitors like KFC and so forth etc . Very good internal marketing. Staffs are happy working in the chained restaurants. Good ideals adopted in the company.

Good staffs happen to be driven when i say good environment and of course better foodstuff and solutions are made. Affordable price. Price are quite satisfactory even though they are really of cafe based environment. Unique preference. The chicken breast prepare is usually combine with a variety of the gravies. Sauces are of different taste, very one of a kind. Other brands cannot come out with a wide variety of sauces that good. Nutrition Ideals showed at a restaurant. Singaporeans will be being increasingly more health conscience. Giving them the choice to choose just how many calories from fat they want to absorption is a plus points to the firm.


Not really Halad. Singapore is a multiple religion region. Muslims are made up approx twenty percent of the population. Hence they have not capture the market in the muslim community. Lack of extended services. Significant related business like APPLEBEES, they offer transport and also permits consumers to order online. Nando’s you don’t have this kind of companies that could be provided to the customers in Singapore. Lack of advertising advertisements. Evaluating with KFC, Nando’s are not fully regarded by people of all ages in Singapore. However KFC do. There were very little advertisement submitted either on online system or even inside the media. Not many outlet. As research on the number of retailers in Singapore, there are only a total of nine outlet’s in Singapore so far. Poor R&D. Decreases or even not any growth for the company. Rivals will out innovate Nando’s. Lack of offers to attract clients.


Authorities incestives about business from overseas. Singapore government encourage overseas investor to set foot and do organization in Singapore. Bygiving incentives, Nando’s may do with more outlets and even save a little cost to shell out on other areas. Rising demands for better food/ decision. Singaporeans have become more and more conscience in what they will eat. A actual number of the calorie consumption for each dish could in fact gives Nando’s a boost within their sales because consumers prefer to know what they may be eating instead of eating what they do not know. Increasing population. Singapore have become more and more populated with overseas talents coming in to function and set put in place Singapore.

Beginning more twigs, making it nearly available just about everywhere could help Nando’s in increasing it’s income. Rising of malls. Federal government are building more and more department stores, giving Nando’s more opportunities to expand this business. International airport. Singapore government authorities are developing T4 and T5. Internet/ use of social networking. Singapore are getting more and more THIS saavy. Persons do orders online. Or perhaps look for alternatives in food through on-line media. CSR. Organising incidents to reveals consumers the actual company is performing.


Rising cost of livings. Singapore is the most expensive cities in the world. Will make consumers to rethink to travel for less expensive alternatives in terms of eating out. Conditions. Nando’s selections consist of mainly chickens. In the event bird influenza were to use, it will significantly affect the organization of Nando’s Competitors. Compeitors giving a better edge/ better promotions/ better advertising approaches could make buyers go to the opponents Most expensive urban centers. Case of opening 12 outlets in Singapore VS opening 12 outlets in Malaysia.


After performing the SWOT analysis of Nando’s, the business enterprise can be widened greatly in the event that Nando’s were to go the ‘ E-commerce ‘ way of doing business as what KFC and Macdonald’s are adopting. Nando’s can carry out with hiring a group of IT professionals to create a better website that could do all these functions. Nando’s can emphasize more income on really advertisement for making it a well known brand in Singapore, like a long term investment in Singapore market. Economics in Singapore is doing less than bad and long term sensible, Nando’s will certainly stand to get benefits out of it.

PEST Analysis

SWOT analysis is use to research company’s business Strength, weak point, opportunity and threats within a company. Learning SWOT on a company can be not enough. In the event that Nando’s would be to move in it can business available globally, they must study the nation political, financial, social ethnic and technology behaviour to it’s marketplace in to the nation. In this case, INFESTATIONS analysis is employed on Singapore to research it’s potential in establishing business in Singapore. The PEST evaluation of Singapore is in Table 2 .


Government seeking foreign shareholders. GLOBAL BUYER PROGRAMME (GIP) http://www.edb.gov.sg/content/edb/en/why-singapore/ready-to-invest/setting-up/entering-singapore.htmlIncestives for people who do buiness. http://www.edb.gov.sg/content/edb/en/why-singapore/ready-to-invest/incentives-for-businesses.htmlLow level of corruptions. Rated no . 7 in the world and no. 1 in asia for least problem in the economy. http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/rankings.htmlStable government. Zero protest was made to overrule the Singapore government. Singaporeans quite content with the system Singapore government acquired in place. Uses the Parliamentary system of government based on the Westminster style. http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/facts.htmlStrict polices. Trade contract.

Employment regulation. Singapore provides talented labor force. Government happen to be providing fundings to train professionals up. http://www.edb.gov.sg/content/edb/en/why-singapore/ready-to-invest/setting-up/recruitment.htmlGovernment spendings about Infrastructure. EG. RWS, Casinos, MBS MONETARY

Low Income taxes. Singapore provides one of the cheapest taxes compared to different country. http://www.edb.gov.sg/content/edb/en/why-singapore/ready-to-invest/setting-up/taxation.htmlBest assets potential. US based study institute Business Environment Risk Intelligience (BERI) ranked Singapore as initially out of fifty Key investment vacation spot. http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/rankings.htmlHigh specifications of living. Singapore placed 25 for best place to live work and play. http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/rankings.htmlSpending power Lack of employment rates. Singapore is one of the countries with the cheapest employment level. http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/facts.htmlStrong forex. Income level. Most Singaporean holds task of the channel class level. Basically Singaporean has more people to the medium income and high salary class. Importance and Foreign trade access. Strategically located.

Labour cost.


Occupied worklife. Almost all of the working class people have a busy job life. A few of these people have to work with time sometimes. The cultural in Singapore. Consequently many people will dine out rather than cooking at home. In one family at least 80 percent in the members will probably be working. Therefore high possibility people can dine away instead of using a homecook meal at home. Multi-religion. Statistic shows the largest populace is of Oriental in Singapore. Therefore when ever coming up with ideal planning all of us will have to give attention to this goal group. Not forgetting the muslims in Singapore which will come in second place.

http://www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/facts.htmlYounger decades taking even more to Western culture. Education. Singapore federal government are focusing to give right educations to Singapore. Keeping in mind foreigner learners. They performs a part of Singapore economy after they come over Singapore to study. The aging process population.

Technical saavy. Persons in Singapore nowadays provides smartphones about. Ordering of food/ seat tickets or E-shopping is very common nowadays. Family dynamics.

Low delivery rates.

Fast paced contemporary society. People would like fast food than casual eating as they can pick and head to fill all their stomach prior to moving on to do other things.


Most IT saavy country. A lot of the organization in Singapore are starting to consider the IT way of resolving things. Eg, Using of softwares to get points done. Automatic machines etcetc. High using IT. Just about every aspects anytime of a Singapore, we can see THIS gadget/devices anywhere. For example in buses, folks are using ez-link cards to tap for the machines. Topping up greeting cards with self-service kiosk. Advertisements on television located in shopping malls. Purchasing of food using ipads. Etcetc) IT are common in SG. Excessive percentage of people owns a laptops, mobile phones, desktops to help relieve their existence. These items are easily available everywhere and it is much less expensive since comparable since last period. Their selling price are very affordable to Singaporeans here. Make use of smartphones. Singaporeans use mobile phone to speak, or even making purchase online. Why for a for movie tickets? Where you can make buy online and gather the admission afterwards. This kind of make e-commerce rather well-known in Singapore.

Strong THAT infrastructure

EcommerceIBanking. Singaporeans uses iBanking pertaining to solution instead of queueing inside the bank all day to settle and bank related issues. Communication advancement.

Credit card Uses

High Security Systems

One of the crucial advantage to Nando’s is the high finances. Being a business available worldwide, it is previously making a serious profit from it. With the help of the Singapore govt with the rules and regulations for overseas investor, it will help Nando’s considerably in establishing business in this article. Attractive work market, policies, infrastructure and financing efficiency also have generate Singapore a good place intended for Nando’s to set foot about. However to expand the business more, Nando’s have to try to get in to THIS more has more and more companies are doing their very own business through internet platform. By not doing this they have already built one less target consumers to focus on.


All organization benefits from the SWOT evaluation. They benefit from completing a SWOT analysis on their compeitiors. PEST analysis can then offer somefeedbacks in the economic elements by the INFESTATIONS analysis. These feedbacks is then ranked and and produce relatively crucial strategic decisions. Singapore can be described as favourable position to set up organization here. Of all the four items in the PEST analysis it includes fulfil all 4 of criterias to be a effective spot to set up business. However Nando’s will have to sectors their concentrate on consumers to at least target 75% of the customers in Singapore. To further improve about it’s business it could likely focus is actually business to more of the IT aspects and possess their business done on-line also.


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