combined way case study essay


The Usa Way is known as a long established company that is certainly known for helping build more robust communities. A large number of people may have initial been introduced to this business through their successful ads featured during professional basketball games. The ads made many visitors aware of the needs knowledgeable through place to place, and how soccer players were volunteering to generate a difference. This is a great introduction to the United Way, nevertheless the organization is much more than what audiences observed.

Vision and Objective Statement

The Vision Statement for the United Way is as comes after:

“United Method envisions a global where all individuals and families accomplish their individual potential through education, cash flow stability and healthy lives.

 The goals for the United Way are mirrored in this eye-sight as well. Consider in the importance of education and attempt to reduce the quantity of students who also drop out an excellent source of school every year. Helping families become financially independent is usually of importance. Finally, they strive to educate visitors to the benefits of a healthy lifestyle.

The Vision Statement of the Usa Way is a summary of organizational desired goals and is the basis for that they choose all their partners and administer their particular resources. The Mission Declaration of the Usa Way can be where the firm expresses their particular desire to boost worldwide residential areas. The Mission Statement says: “United Method improves lives by mobilizing the patient power of neighborhoods around the world to advance the common good.  This is one way the organization functions to improve lives. They collaborate with areas and evaluate their specific requirements. Resources can then be allocated appropriately. It is through these exceptional partnerships the United Way has gained many years of achievement in their quest.

SWOT Examination

The Combined Way is an organization that has continually desired ways to stay viable inside the hearts of communities. As its inception, there are changes and challenges to cope with. For this charitable to remain significant to its donors and recipients, it is vital that it continue in its traditions of self-examination. This can be accomplished through regular inventory with their strengths, weaknesses, opportunities, and threats using a SWOT examination.


The strengths with the United Approach are many. All their history, size, and standing are what have contributed to the staying power of this firm. Their roots extend returning to 1887 making for 125 solid many years of aiding all those in require. They have over 3, 000 organizations in 45 countries so they are recognized in communities all over the globe. They are one of a kind in their capability to recognize the needs of individual communities and address those requirements on a one on one basis. That they know there isn’t a single answer to problems plaguing different locations.

The Combined Way has found strength in certain of its donor related partnerships. Many people recognize the business from viewing NFL sports games. The heart aching commercials characteristic star sports athletes returning to their particular hometowns and volunteering within their own communities. Seeing the recipients of this attention makes many of us think respect intended for the Combined Way and their contributions. The commercials have a powerful impact on the public.

Another great source of financing for United Way applications is through partnerships with all the AFL-CIO labor organization and a lot of large companies. Among these are generally Wal-Mart, Exxon-Mobil, Bank of America, and Ford Motor Company. Simply by forming interactions with these companies, the Usa Way rewards by acquiring large contributions from the firms themselves and individual contributions from exceptional programs designed for the employees. This kind of creates a great source of income to assist fund courses.


As the strengths from the United Approach are long established, there have been a few concerns they have been forced to combat. A number of scandals occurred in the the past of the firm. One of the most significant scandals took place in 1992 and involved the president and CEO of United Method America. An estimated one million dollars was drained through the organization together with the trust of several donors. While these circumstances were poor in themselves, the negative press associated with all of them was even more devastating.

One weakness from the United Approach has demonstrated itself throughout the desire in the public. People began to want to add money to specific non profit organizations. The way the United Way was set up, the money went to community programs but it really was not often easy to breakdown the exact division of the funds. Donors had been starting to want their money to attend a specific cause such as pancreatic cancer or diabetes exploration. A community education program had not been necessarily targeted enough.

In addition to this, the marketing of superstars and big term contributors a new tendency to backfire. Small donors began to question the impact of their contribution. If an individual like Expenses Gates was giving millions of dollars, they wondered if their products were important.


Several opportunities pertaining to the United Way could possibly be present with the internet and World Wide Web. With many new businesses and the advent of social networking, the potential to look for new donors is expansive. There are also a multitude of internet-focused business such as Amazon, Google, and Facebook, which corporate human relationships may potentially contact form. Having the brand new source of technology can position the resources right into the hands and homes of individuals and simplify the process of donation. Making it easier could undoubtedly make this profitable.


The dangers that loom for the United Approach are problems that will remain provided that the organization is present. There will always be competition among different charitable organizations to get donations. Preserving trust and fulfilling goals will help in establishing obligations from donors to secure economical longevity. Keeping their give attention to the demands of the residential areas so the benefits of their operate are apparent is also a powerful persuader to potential members.

Another risk could be an identification issue pertaining to the United Way. Discovering the customer and maintaining stability is a delicate issue and just how it is taken care of will affect success. Identifying if the buyer is the recipient of their services or the contributor who fund these solutions, is a regular situation that can have two sides. Making sure the various businesses are identified and respected is vital.

Core Competencies

The Usa Way of America and the Combined Way Worldwide are nonprofit organizations that focus on bettering the lives of foule living in more underdeveloped residential areas. They do therefore by using the power of their solid volunteer bottom and the proper care of its residents. These organizations establish their very own core competencies on the over one thousand and three hundred local United Methods operating in the us, and over 3 thousand offices operating in more than forty-five added countries throughout the world. The Combined Ways had been originally founded by caring people, whom understood the requirement to help and raise knowing of the mental needs and the living conditions of many neighbors within their own communities. Therefore , these kinds of organizations attempt to raise funds and to deliver them to regional service providers that could distribute them according to the needs of the diverse communities. It would also seem to be feasible that these organizations search for the support of the most effective and effecient local suppliers, who would insure the good use of all the methods made available by the help of volunteers and contributor on behalf of the United Way.

This non-profit organization also works on creating great forces with other essential charities around the World while matching volunteer organizations among them. At the heart of this charitable organisation is the good volunteer existence that helps not only by collecting funds and participating in fund-raising activities, yet also leads to countless quantity of hours providing solutions for people in need. As a result, these volunteers understand the significance of participating in large numbers of several hours of training in order to provide the best quality service as possible. The United Method also recognizes the importance of building long-lasting human relationships with regional business communities. Contrary to popular belief, the company community gives more than 60 % of the charitable contributions received by this organization. The organization community also assists by promoting and hosting a large number of fund-raising incidents with the hope of helping the United Approach provide providers to their own local communities.

Consequently, the value of establishing long-lasting relationships between United Way and other agencies is of vital importance to be able to receive the important resources and continue rendering services to communities in need. For the United Way to keep receiving the important funds to control and provide services for residential areas in need, it constantly strives to maintain the great volume of trust that exist between this business, the customers this assists, plus the donors who made a decision to contribute their own earnings.

Inside the same style, this business must always display good practice types of management and financial liability in order to preserve this great degree of trust. Consequently, it is trust that preserves the existence of this relationship between charity, the shoppers, and its donors. This organization also is aware of the need to react under the most appropriate and acceptable norms, values, and morals according to the most its donors. A change in norms, beliefs and morals from this establishment, may cause various donors to watch out for other ways of contributing that might be in increased accordance with the set of honnête, values and beliefs. Consequently , upholding the trust from the donors is of the upmost importance.

Business Basic Aims

At the core of the United Way’s basic aims is the have to increasingly produce public knowing of social assistance issues facing the country today. This firm, through it is alliances to entities, for example the National Football League, strives to bring knowing of the incredible need a number of the local communities are facing each day. The United Approach also tries to become a economic intermediary that gives many vital resources, and participates in fund-raising actions, through the by using a donor agencies that engage in payroll rebates programs. This kind of charity also articulates the delivery of those resources to agencies that could actually deliver them to the individuals in require. Ultimately, the United Way is changing the manner through which it outsources, and hopes to have a higher participation in helping communities who are less fortunate. While in the previous, this organization was mostly involved with just collecting and distributing money, today that seeks to create a long lasting impression on peoples’ lives by addressing and identifying long lasting their long lasting needs.

Firm Basic Business Strategy

American donors have got expressed concern about how via shawls by hoda were likely to be used and even how their very own privacy would be protected when ever giving on the net. Due to this the United Approach was going through problems maintain trust as soon as that trust was broken it was extremely tough to obtain it back. United Way of Many CEO, Brian Gallagher, technically initiated a shift in strategy. Addressing the environment, he established new membership requirements to enhance the degree of accountability and transparency in United Method affiliates’ operations, rebranded United Way since doing “what matters inside the communities that served, and updated the “standards of excellence,  providing a information of standard standards and best practices to raised reflect the organization’s strategic shift from the traditional position as purely a fund-raiser to a fresh mission aimed at identifying and addressing the long-term requires of residential areas. United Method celebrates it is 125th birthday and gets into into partnerships with CNN and CNN international to talk about the LIVE UNITED message in communities around the world (http://www.unitedway.org/pages/history).

Current Proper Management Problems

  • Monetary: Bad Overall economy
  • Decide exactly where funds happen to be distributed, as much donors have got specific areas that they wish to donate to
  • Maintain an inspiring vision for his or her mainly volunteer workforce, whilst managing potential conflicts and sharing assets with other United Way inside their geographic location

Potential Actions to be Taken to Address Concerns

1 . Create New Supervision Model

There was no answerability and course at the top which will made it simple for all of these scandals to take place. In the event the management structure at the top was flawed, how do it act on the local level?

2 . Execute a PUBLIC RELATIONS Campaign-

Combined Way should boost their very own image inside the wake of the scandals plus they need to get themselves back to the best of the charities in the open public eye. Could be hiring a top PR firm to help them with this? All of us also think keeping their bijou strong with the NFL is a beneficial technique.

3. Arranged Ethical Standards of Conduct-

They should put into practice a set of moral standards that need to be adhered to in the corporate level down to every single local phase. There also needs to be annual review measures put in place to ascertain if the charitable organization is really fulfilling its own ethical standards of conduct.

5. Improve Transparency-

If people are giving significant money to the organization they should be able to discover what’s going on inside that organization. They should open up the books. Hire impartial auditors? If perhaps local chapters were more transparent could local donors be more comfy giving? In the event people sum, they should be capable to see what % of dollars proceeded to go towards operating costs and what % actually finished up going to areas in require. 5. Increase Website and Online Presence- They really need to update their website and obtain current with all the times. Their website is hard to navigate and isn’t user friendly at all. When you give money on the net it is very generic.

It asks for your name and CC# and that’s it. It will not give the option to donate into a specific cause, maybe they can change that? We also discussed that if they couldn’t do this maybe they could send its contributor a every year, personalized letter that thanked them for donations and told these people a specific job in the community through which they helped? (Elgin Children Club, to get example) 6th. Ensure Objective is Clear from your Top Down- Encourge regional chapters to get into the general mission. Many local chapters had been regarded as branching on their own. There is certainly an issue generally there that needs to be rectified if United Way desires long-term improvement and expansion. They should require local part leaders in creating all their mission and goals and put measures in position to make sure all the local chapters are satisfying the tasks and functioning towards the goals.

Lessons Discovered

The most important lesson we learned what which the managerial construction at the top was broken. The board of directors turned a blind eye towards the CEO taking money because he brought in big money. From there that started happening at the regional levels. So , the lesson is that in the event management at the very top is cracked, you cannot expect management with the lower amounts to be effective.

One more lesson all of us learned is the fact United Approach needs to alter with the time. With so numerous charities to choose from right now, there may be increased competition. They need to adjust to the changing times and present donors what exactly they are seeking. A number of the things all their donors are trying to find are more openness, in awaken of the scams, and the chance to put their cash towards a particular cause.


  • http://www.unitedway.org/pages/history/
  • Dess, G. G., Lumkin, G. Capital t., & Eisner, A. M. (2008). Ideal management: Text message and instances (5th male impotence. ) (Primus with five cases). NEW YORK: McGraw-Hill. ISBM 10: 0390331767


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