Apple company background apple inc term paper

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Apple is extremely interested in the selling procedure. As a consequence, Apple has made significant investments in applications designed to improve reseller product sales. One of these programs is the Apple Sales Specialist Program. The program consists in placing Apple employees and contractors at selected third-party reseller places.

The reason behind this tactic consists from the point of view that Apple’s managers consider that one from the key factors that sustain a successful general strategy is represented by direct exposure to targeted clients. This is a great way for Apple to demonstrate the advantages of its products in comparison to the products in the company’s opponents.

In order to improve the number of consumers, Apple retailers are very important. Regarding the industry’s stores, area is very important Apple stores are available in high traffic locations, quality shopping malls, and urban buying districts.

The company’s product line is contains the following groups: hardware products (MacBook Pro, MacBook, MacBook Air, Mac pc Pro, iMac, Mac tiny, Xserve), music products and services (iPod shuffle, iPod nano, iPod classic, iPod touch, iTunes 8, iPhone), peripheral items, displays (Apple TV), computer software products and laptop technologies (operating system application – Macintosh OS By, application application – iLife, iPhoto, iMovie, iDVD, Garage area Band, iWeb, iWork, Final Cut Facilities, Logic Facilities, File Manufacturer Pro, Net software and services – Safari, QuickTime, MobileMe).

As you may notice, Apple has no great number of products, but they be sufficient for satisfying each buyer, no matter how diversified his requirements and choices are. This can be one of the reasons that Apple is definitely continuously effective, and this manages to keep its buyers and to attract new ones. Everyone detects what they want at Apple. The company’s range of products covers every one of customers’ necessities, whether one particular refers to entertainment or to job related demands.

Apple’s customers belong to the customer, SMB, education, enterprise, govt, and imaginative markets. Each of these markets responds to different stimuli, a different communication. Therefore , the organization must modify its technique for each of these categories. However , each of these strategies should be in conformity with the provider’s general tactical direction.

As stated above, the company’s achievement is also because of its continuous and significant expenditure in the research and development activity. Apple is aware of the fact that customers’ needs and preferences will be constantly changing, developing, and expanding. Therefore , the products they wish to buy must also change, develop, and grow.

Also, the organization is investing in opening new stores in a number of geographic areas. This is probably the most important parts of Apple’s technique. By increasing the number of stores and by expanding the geographical area, Apple manages to increase its range of customers.

Reference List

Apple Inc. (2009). Wikipedia, the free encyclopedia. Retrieved Drive 3, 2009 at

Annual Record (2008). Apple. Retrieved Drive

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