Advertising, Strategy

Parker Pen Record

George Safford Parker, the founder, had previously recently been a sales agent for the John The netherlands Gold Pen Company. He received his first water fountain pen related patent in 1889. In 1894 Parker received a patent in the “Lucky Curve” feed, that has been claimed to draw excessive ink back in the pen body system when the dog pen was not being used.

The Blessed Curve nourish was used in several forms until 1928. a Parker Frontier Ball-point Dog pen From the twenties to the 1960s, before the development of the ballpoint pen, Parker was either number one or number two in worldwide writing instrument revenue.

In 1931 Parker created the Quink (“quick blow drying ink”) which usually eliminated the advantages of blotting. In 1941 the corporation developed one of the most widely used model of fountain coop in history (faster than $400 million worth of sales in the 30 12 months history) theParker 51. Production facilities had been set up over time in Canada, United Kingdom, Denmark, France, Mexico, UNITED STATES, Pakistan, India, Germany (Osmia-Parker) and Argentina. Parker writing instruments were regularly selected (often as favorite pens of the signers) to sign important documents including the World War II interruption, and commemorative editions had been sometimes presented.

Quink refills

The company bought retailer and catalog business Norm Thompson in 1973, and then offered it away in 81. In 1976 Parker bought Manpower just as the temporary staffing market was surging. In time Personnel provided more revenue than the pen organization. A 1982 spinoff, Sintered Specialties, Incorporation., became SSI Technologies, a manufacturer of automotive sensors. A administration buyout in 1987 moved the company headquarters to Newhaven, East Sussex, England that was the original precise location of the Valentine Pencil Company recently acquired by Parker. In 1993 Parker was attained by the Gillette Company, which already held the Conventional paper Mate manufacturer, one of the best-sellingdisposable ballpoints.

Gillette sold the writing instruments division in 2k toNewell Rubbermaid, whose own Stationery Division, Sanford, became the largest on the globe owning this sort of brand names while Rotring, Sharpie, Reynolds and also Parker, PaperMate, Waterman and Liquid Paper. In This summer 2009 the 180 workers at Parker Newhaven acquired notice that the factory was to always be shut down and the production relocated to France.

On 18 Aug 2009 Newell Rubbermaid Incorporation. announced that Janesville Wisconsin will close the operations associated with Parker Pencil and eliminate 153 careers. The company stated: “This decision is a response to structural concerns accelerated by market tendencies and is suggests a reflection on the highly valued work performed by each of our Janesville staff over the years. ” Newell Rubbermaid stated it will offer transition employment solutions as well as severance benefits. Lately, Parker has abandoned classic retail outlets in North America. Although some Jotter pens may be found in retailers such as Office Lager, what very little remains of the Parker series has been came into upscale “luxury” retailers, leaving the basic level market.


SWOT evaluation is a organized planning approach used to assess the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT examination can be carried out for the product, place, industry or perhaps person. It involves specifying the objective of the business venture or project and identifying the interior and exterior factors that are favorable and unfavorable to achieving that objective. The technique is acknowledged to Albert Humphrey, who led a convention on the Stanford Analysis Institute almost 50 years ago and 1972s using data from Lot of money 500 businesses. The degree that the internal environment of the firm matches together with the external environment is expressed by the notion of strategic suit.

Mission statement

A quest statement is known as a statement with the purpose of a company, organization or person, their reason for existing. The quest statement should certainly guide theactions of the business, spell out their overall target, provide a course, and information decision-making. It offers “the construction or circumstance within that the company’s tactics are created. ” Really like a target for what the company wants to perform for the world.

For most of any century we will style the world’s most various and innovative range of pens. We shall industrial engineer the most innovative and unique pen the world has ever seen (thus irritating terrible out of Sheaffer). Then, decades afterwards, while the Chinese language are still making are still producing the a geniune version from the pen and selling this for $30, we’ll sell a copy in the cheap copies that people made back in the forties and sell this for numerous dollars.

Perspective Statements

Eyesight Statements as well define the organizations goal, but this time they are doing so in terms of the company values instead of bottom line procedures (values will be guiding values about how items should be done. ) The perspective statement communicates both the goal and beliefs of the business. For employees, it gives direction about how they are supposed to behave and inspires those to give their utmost. Shared with customers, it designs customers’ understanding of why they have to work with the corporation.

Marketing Method

Parker Pencil selling product:







Brand of superiority

Since, 1921 Duofold have been iconic of the stunning craftsmanship andheritage of Parker. Done in gold and silver coins, Duofold provides an exceptionally comfy and luxurious writing experience because of its long lasting solid gold nib. Parker Duofold , the guide in water feature pen.

Most recognized

Prestige personified

Flawlessly built using gold and silver and a solid gold nib, Parker Leading is a esteemed, yet still modern day choice having its modern, all-black design. Secure, precise and hand-assembled

Parker Premier provides an exclusive great writing experience


Beautifully constructed wording in action

Timeless and stylish

Sonnet can be hand constructed and inspected for faultless quality.

The solid platinum nib offers high precision and exceptional producing comfort for every occasion, in conjunction with a stylish and classic design. Available in a range of finishes, the Sonnetis a piece of beauty, emblematic of Parker workmanship


Progressive design

Everyone should be open to the fresh generation in pens.

Impressive and contemporary, Parker Genius intuitively adapts to your publishing style in seconds intended for an easily smooth, easy glide feeling, thanks to the most recent Parker 5THTM Technology. The dynamic, outstanding design is correct on-trend, making itthe perfect accessory traveling with you anywhere


Spinning the Rules

Urban’s dynamic curled design presents a bold modern appearance that dares to be observed. With a stainless nib, suitable for both left and right hand authors, and Rollerball FreeInk Technology for a great effortlessly soft and confident composing experience, your inspiration will certainly not be cut short with Urban.

  • Category: marketing
  • Words: 1232
  • Pages: 5
  • Project Type: Essay

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