Do we have a contradiction right here? • Can we develop a large number of successful sectors, as many as McDonald’s would like, make a new photo and having their key business continue being burgers and fries? • Is the CFO correct in assessing the main organization of the firm is to contend with other burger companies? • What do you think of the current suggested strategy that McDonald’s develop a healthier line as this will still attract people whose main require is burgers and fries? • Do you think that the current socio—economic demographics will carry on and positively react to the McCafe’s? What would you suggests since strategies or perhaps main technique for Mc? I dont think there is a contradiction in this case.
In my opinion, we claim it is a contradiction because McD company uses different technique to different segments in the market. The business has been aiming to build a new image of “healthy food” to go along the require of modern adults. On the other hand, however , the burgers and french fries still have large stack of market.
McD is usually well-known by simply there traditional products– hamburgers and french fries and there is the one thing that we have to admit is that many people order hamburgers and french fries in McD because customers eating habit continues to be changed by simply McD. In terms of I know, I do believe McD sell their initial products and also doing more advertisements of these new and healthier food to charm new customers. Seeing that McD has been playing a very important role of domain people’s eating habit, I guess that McD should develop more, or I say distinct, concept of healthy food.
With particular stores advertising different products then examine which chain is better to match modern people. So I agree with the CFO’s opinion. McD wants to become the NO . 1 then it has to earn in the market with other fast food businesses.
And to appeal to more consumers is the point to gain even more profit. To build up more healthy foodstuff, will definitely drive more people to acquire its products. As for the McCafe, low cost and more expensive will be the motivation that people want to buy a glass of coffee in McC.
But seeing that there are a lot more coffee firms already persisted in the market, I suppose it might not be that positive to McC. Except for the price and quality, the service as well as the diversity of products are important as well.