International marketing research methodologies as

Worldwide Management, Worldwide, Research, International Business


Research from Thesis:

The main limitation of using the sont sur internet data bases as a support for the present marketing analysis revolves around the fact they can have outdated information, which was valuable at the time the first analysis was used, but are not anymore applicable inside the context in the current analysis, due to factors such as changes in demographics, an increased competition or changing client preferences.

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Personal interviews

Personal interviews act like focus organizations in the meaning that they label direct dialogues between the investigator and the viewers – in this case a single person; the interactions are generally recorded for further evaluation. The main advantage of this method is that of a respectable reaction to a product or a marketing campaign promoted; the company could very easily capitalize about its experience with the prospective customer and can significantly improve its giving. Nevertheless, there is the major disadvantage that personal interviews take some time, consume resources, and are not really applicable by a large range as they are not really statistically reliable (All Business, 2009). The main resources utilized by this strategy revolve around the answers gathered from the evaluated individuals.


The direct observation of current and prospective customers relies primarily on the analysis of their behavior when in contact with the product, assistance or campaign, and not which they are being observed. When folks know that they can be being watched or that their email address details are being registered, they tend to improve their habit in order to appear richer, “cooler” and so on. Yet , they work naturally when not aware they may be being seen. Given this circumstances, the main advantage of remark is that of eliminating the subjectivity of the emphasis groups and personal interviews. The disadvantage relies in the reduced statistical applicability, combined with the fact that that implies tedious work.

Field trials

Finally, field studies would mean that XYZ Inc. placed a restricted amount of its top-selling product in a few shops. This approach will ensure that the item is actually analyzed within normal market circumstances (All Organization, 2009). The resources for this method would once more be constituted by the persons reacting towards the product marketed by the organization. The main advantage of this method is that of an honest reaction, acquired within usual conditions. The key limitation identifies the possibility of absolutely free themes purchasing the item not being articles, meaning in addition to that these individuals happen to be lost since potential customers, but also that they will spread negative publicity through word of mouth.

Offered the intricacy of the situation in which XYZ Inc. views the introduction of it is top-selling item onto the Indian market, the advertising research should be constructed over a combination of three primary methodologies. First off, the company should conduct surveys to spot the view and require of customer for the product sold. Concomitantly, the promoting team for XYZ ought to observe the organic behavior in the Indian buyers. Finally, discipline tests must be implemented to test the reaction with the Indian customers to the XYZ’s product. This mix of methodologies will have the advantage of increased reliability, but likewise of financial financial savings if alterations have to be brought in order for the product to higher appeal for the foreign industry.


Kotler, P., Armstrong, G., Wong, V., Saunders, J., 2008, Principles of promoting, 5th Edition, Pearson Education, ISBN 0273711563

2009, Five Basic Methods of Market Research, All

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