competition analysis pertaining to hoi container


Hung Fook Tong (HFT) founded in year 1986 and more than 120 shops in China and HÄSTKRAFTER. HFT turned traditional herbal tea shop in a modern and innovative business over the years that have over 95 products, which include herbal jellies, herbal tea, handmade soups, and preservative-free healthy and balanced drinks. A great innovation that helped both the popularity as well as the portability of herbal tea, they may have more than 3000 retail points across the territory, including grocery stores, convenience retailers, schools and restaurants.

Kung Wo New tong/tanga (KWT) was established in 1904 by an imperial physician in the Qing Dynasty, you will discover total 12 stores in HK and 1 in China.

The shops located along a main avenue and keeps old-fashioned natural drinks shops in standard sized with limited actually no decoration over hundred years. Most of shops sell 4 to 6 kinds of organic drinks, however the herbal jello is a single staple that seldom miss the list. They will keeps traditions way and focus even more on the health rewards rather than its taste.

HealthWorks (HW) started out as a classic Chinese tea shop in 1989 and decided to modernize the company in 2000 to be able to follow all their global expansion plan.

HW make use of modern technology involves in develop, develop and spread an array of classic Chinese normal nourishing shows including organic soup, herbal tea, medicinal tea, herbal jello and other China medicinal diet. There are twenty two shops which mainly by MTR channels with trendy decoration and more than truck point of sales releasing ready-to-drinks tea in various supermarkets and online store

Compare to HTT, customer view KWT is far more traditional and believe the items have more medical function although HFT and HW will be trendier and give health supplement goods. So , clients who head to HTT and KWT could be the local people whom believe classic herbal benefits, mainly the adult and elderly. The purchasers who go to HFT and HW will be younger age customers with health conscious and in many cases tourists.

HTT lost the competitive advancements to HFT on product range and marketplace coverage as a result of HFT start a good job for distribution approach which has plenty of products and huge distribution programs. HFT also use price strategy to set their very own price is the lower among these competitor, these types of advances make HFT become the biggest herbal tea group in HK according to review by AIR CONDITIONING UNIT Nelson.

HTT use position strategy and branding approach better than different competitors with many cycle stories and strong photo, so HTT have competitive advances in sales network, number of string stores and customer devotion.


  • Category: essay
  • Words: 460
  • Pages: 2
  • Project Type: Essay