a case research of cocaina cola as well as the


Coca-Cola, Opera


Coca diet coke is a international corporation which will manufactures sodas which are non- alcoholic. The corporation has competitive brands in the global market which has enabled them over time to contend effectively. Some of the common sodas that the organization supplies in the market include sprite, Fanta and Coke (Coca Cola, 2016). The company in addition has introduced alternate brands available in the market like standard water, powerade and minute house maid among others to target new customers and boost their particular sales revenue. Coca Soda supplies their products to over than 200 countries globally (Coca Cola, 2016). The company has several missions which includes impressive people by simply creating items that add value and brings difference in the lives of customers, and refreshing the mind-body as well as the spirit of customers globally. To achieve their mission, coca soda has established desired goals which are attainable. The company motivates people by creating a good and friendly environment with their employees. They have also created mutual loyalty with their business associate that has enabled these to succeed in crucial areas of all their operations. The corporation also has indicated that they socially responsible by providing support to sustainable areas globally.

Aspects of Operational performance with its functional strategy

Coca coca-cola has succeeded in their company development technique. They have been capable of maintain all their brand photo over the years. By building brand devotion, the company has become able to catch the attention of and preserve their customers and as a consequence they’ve been able to combat new competition by setting up a barrier rendering it difficult achievable competitors to penetrate the industry and contend effectively. In order to stay competitive in global market, a company must come up with long-term tactics (Bhasin, 2016). One of Cocaína cola long term objectives is usually to conduct their operations in a different way as well as differentiating their products via those of all their competitors.

Coca coca-cola employs business intelligence (bi) strategy as being a business instrument which permits them to execute market research and identify the needs of their customers in each and every market segment. The company utilizes information technology to keep track of the efficiency of their products in the market and also ascertaining numerous customers’ requirements. Business intelligence can be technologies or applications that keep track of information concerning various business operations that could be utilized by the stakeholders to make informed organization decisions. Business intelligence (bi) also allows the stakeholders to ascertain the performance in the company, as a consequence, they would manage to make strategic decisions. Business intelligence (bi) tools revise the company in daily shows of their products in the market by simply transmitting data from distinct geographical locations to business headquarters.

Coca diet coke has been in a position to maintain one of a kind supply cycle management over the years whereby all their drinks will be supplied to several bottlers world wide who have buyer base and control over a certain geographical area. Coca coca-cola has a greater distribution hub in The united states which works a syndication point to different retailers and food service suppliers. The business also has effective promotional technique. Coca cola utilizes shelves in various stores to showcase their products in a clear fashion in order to appeal to customers. This tactic has worked to get the company since it has enabled them to entice and retain new customers.

Aligning tasks with operational technique

Division method is one of many key responsibilities that can hardly ever be aligned with detailed strategy. This is simply because the organization has particular distribution method which is step-by-step. It impossible to be in-line with businesses efficiency due to communication problems and concerns which may adversely influence the expenses of circulation as well as surrounding serious challenges to the company’s loyal consumers. Some of the weak points of this activity are the reality it can damage the company’s popularity thus leading to a decrease in consumption rate.

Products charges is also an additional task which usually task that do not effectively align with operation approach. Coca soda usually presents their products about promotion in relatively low price on diverse seasons yearly. For instance, in Pakistan, there are specific seasons whereby Coca Cola offers goods at affordable prices to target more customers and boost their very own sales volume (Cooper, 2017). Low pricing leads consumers to doubt the quality of products and as a consequence the sales quantity would drop. Also, when the prices will be increased, the company would shed customers who would be motivated to purchase additional alternative goods at cheaper costs. Finally, brand dedication is also one more task that cannot be in-line with functions efficiency. This really is mainly because the organization may insist on maintaining the standard of their products nevertheless the customers will always increase other health issues about the products. As a consequence, the reputation of the company would be reflectivity of the gold and the firm would hazards losing clients and losing revenue.

Making Operations Technique for Coca Coca-cola (Competitive Priorities)


In respect to products expense, Coca cola should offer their products at low prices to enable them to benefit from an increase in sales amount. The profits margin might decline but the firm would end up attracting and retaining new customers. Producing even more products gives the company economies of scale which in the future would permit them to decrease the costs of production. Low pricing strategy would affect customers purchasing behaviors because they would buy the products not on the basis of top quality but its costs (IFM, 2017).


The business should ensure that the quality of many meets the necessary standards pertaining to human employ. The company need to comply with control standards in various jurisdictions. The items should not raise health concerns and must be eatable to customers of different age groups and should not have any restrictions. The instructions regarding the products ingredients and intake should be clarified to be easily be realized by clients.


The corporation should take on their operations in a timely manner. This may ensure that the customers’ requires are addressed effectively within a specific timeline. Then firm service delivery should be faster and this would enable them to improve client satisfaction. Providing fast responses to customers might enable the company to maintain trust between them and the customers.


The company ought to be flexible by adjusting quickly to potential future alterations. The company must be able to alter all their service delivery schedules depending on needs of their customers (IFM, 2017). They must be able to alter their existing products with respect to the market demand. Company flexibility capabilities will enable the corporation to maintain competitiveness by answering effectively to future potential changes.

Competitive Priorities Evaluation of creation process

Competitive goals enable an organization to gain competitive advantage. Some of the key completive advantages which are gained by the company include differentiation and costs. It is operationalized and aided by simply flexibility, cost, quality and also efficiency. The priorities can be used by the business in environment supply targets which put strong focus on technology utilization in the production of high quality products and lowering of production costs. Because of high demand of company’s items, the company generally tests their particular new products just before releasing that into the market by ensuring that final goods meet the client requirements (IFM, 2017). The corporation has features to address long lasting changes that may be incorporated within a regular basis.

A few of the advantages of the brand new enablers happen to be establishment of consumer basic which hence enable the organization to boost their very own revenue. Overall flexibility in detailed processes permits the company to adapt to fresh changes. Furthermore, the ability of the company to introduce new changes could enable those to address the changing demands of their consumers thus could compete efficiently. Some of the negatives of the fresh enablers is definitely changing industry environment which can be unpredictable (Bhasin, 2016). The technology community also maintains on changing and the tactics put in place by the company might not exactly work in the longer term. Finally, new enablers may result in an increase in supply of products hence potential failures.


In conclusion, Coca cola is known as a global distributor of nonalcoholic drinks which has enabled those to compete and survive in global marketplace over the years (Bhasin, 2016). The business focus on production quality goods has enabled them to build competitive brands that jump out in global market. The organization should invest on technology use to enable them analyze market characteristics which will enable the company to ascertain long term changes. Discovering future improvements would enable Coca coca-cola to easily change and adjust to future industry environment.

  • Category: organization
  • Words: 1491
  • Pages: 5
  • Project Type: Essay

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