Marketing, Technique

A critical research of the Aston Motors business has revealed that the company has a volume of strengths it can based on for its monetary success. Some of these include the capacity to produce extremely good quality of cars.

This could be traced to the company’s excellent group of technicians who style and suggest the use of high quality materials for newly designed models.

It is also vital that you note that even though the panel of engineers can recommend the best components, it is the supplies department of the company that may be actually accountable for this durability.

Second, the organization has a incredibly good status in the market which it can cash in to earn the customers among a very competitive motor making industry.

The business is very popular for producing cars which have severally earned in electric motor sport competitions and that happen to be known for their uniqueness in terms of top quality and body as well as body designs.

An additional strength in this company comes forth from this element of quality competence and an excellent capital base in that it includes the capacity and potential to maximize its styles and quality products.

The brand name of Aston Engines company is Aston Power generators and it is very much selling in the market. The company can also consider their reputable brand name as one of its major talents because it can form a strong basis of the company’s further expansion plans.

Due to its strong brand name, the company’s branch situated in south Africa realised annual sales that were about three times the amount of cars it expected to sales. Specifically, it had predicted an annual sale of about forty cars in its initial year since establishment in South Africa nonetheless it turned out that the actual revenue were connected with one hundred and fourteen vehicles (Bright 2007).

Several weak points have also been discovered in the Aston Motors organization or in the way it makes its daily operations. Initially, the company began to have poorly competed inside the motor industry especially with in comparison to some of the main industries in small car manufacturing.

Second, the top supervision of the business has consistently neglected to treat the demands of midsection class inhabitants all over the world whom form a sizeable potential market.

Instead, it has decided to address the needs of the very thin segment from the society who are mainly the noble persons, the famous people and companies that recruit motor sports when they need to buy cars because of their candidates (Doolittle 2003). This has been perceived in a negative way by many people irrespective of race or geographical location.

A close glance at the history of the Aston Engines company implies that the company have not made faired well in conditions of making profits out of its organization operations. It is an historic tendency that can be traced back to the first globe war (Gartman 1994)..

However are other little car companies that have performed much a whole lot worse than this kind of, for example the That lotus motors, each company runs on its own as well as the performance of 1 company can not be a measure of how one other is executing.

Therefore the Aston Motors organization should not make use of the failure of a few of it rivals as an excuse of its continues poor performance.

  • Category: essay
  • Words: 597
  • Pages: 2
  • Project Type: Essay